PLMA Live! delivers weekly updates on private label developments in the U.S. and globally, featuring expert business analysis. Access comprehensive video coverage of important industry events, trends, and key figures—available anytime and on any device. Produced by PLMA.
From Lance Bass of NSYNC to AJ McLean of the Backstreet Boys, pop music icons have strong connections to Topco Associates’ private brands. Jenny Applegate - Topco’s Vice President, Brand & Marketing - speaks with PLMA Live! about how music partnerships featuring Food Club, Crav’n Flavor and other store brands cater to multiple generations of shoppers. Watch Michael Sansolo’s interview with Applegate here.