Welcome to PLMA’s e-scanner newsletter – News, Insights and Happenings

By Carol Angrisani, Editor and PLMA Content Producer

NEWS ROUNDUP
Nearly 900 International Suppliers at PLMA Show

In response to soaring demand for global foods and flavors, PLMA has announced that nearly 900 international suppliers and a record 52 country pavilions will be featured at “The Store Brands Phenomenon 2024 - Empowering the Retail Industry” Private Label Trade Show, November 17-19 at the Donald E. Stephens Convention Center, Chicago.

Authentic international foods and nonfoods from more than 60 countries will be showcased in the North, South and Sky Halls at the convention center. The globally diverse product assortment includes gourmet and specialty food, ethnic products, authentic flavors, personal care items, household products and unique ingredients from their origin country.

The exhibit floor will include country and regional pavilions from North and South America, Europe and Asia to help buyers to source new and innovative products for today’s global consumer. These include five new pavilions this year:

•    Morocco: Couscous, cotton candy, rice and more will be on display.
•    Poland: Functional beverages, smoothies and vodka.
•    Vietnam: Spices, seasonings, fruit juice and coconut milk.
•    Portugal: Rice-based ready meals.
•    Costa Rica: Frozen and dried pineapple and healthy snacks.

In addition, there will be expanded pavilions from Australia, Canada, Chile, France, Greece, Guatemala, Italy, Peru, Spain, Ukraine, and many other countries and regions.

Watch our news report on the pavilions and international suppliers here:

Among the trends attendees will see this year at booths from international suppliers:

•    Baby diapers/adult incontinence.
•    Personal beauty products, including creams, toners, serums.
•    Convenience foods and snacks with healthy attributes.
•    Wine and spirits from Australia, France, Italy, South Africa, Argentina, Chile and more.
•    Tequila from Mexico.
•    Japanese gin.
•    Non-alcoholic spirits.

Along with food and beverages, there’s a 25% increase in nonfood international booths this year, making it one of the fastest-growing segments of the Show. Nonfood categories include Beauty, Household Cleansers & Detergents, Paper & Plastics, Self-Care & Wellness and Pet Products.

The impressive growth of suppliers from outside the U.S. comes at a time when consumers across generations continue to explore international food and drinks.

“People have been increasingly enjoying international food for several reasons, including cultural exploration, globalization awareness, social media influence, health consciousness and more,” said Enriketa Beluli, Manager of Global Pavilions at PLMA.

"Younger consumers are especially interested in food experimentation. Gen Z and Millennials travel a lot more, which gives them access to global cuisines. They value authentic international products,” Beluli added.

Watch our news report on the pavilions and international suppliers here:

The international suppliers will join 1,000 domestic exhibitors and more than 3,000 booths at the Show, which has consistently received a prestigious Gold 100 ranking as a top U.S. trade show.

Along with international products, exhibitors will showcase the latest innovations in American-made/U.S.-manufactured foods, beverages, flavors, ingredients, refrigerated and frozen foods, sustainable packaging, pet care and foods, self-care, personal beauty, baby care, household goods, wine and spirits, general merchandise, and much more.

Click here for details and registration information.

Survey: Grocers Plan to Increase Private Label Investment

Eighty-four percent of food retailers and manufacturers surveyed say that private brands are extremely important to their organizations and 93% plan to moderately or significantly increase private label investments in the next two years, up from 82% a year ago, according to FMI – The Food Industry Association’s “The Power of Private Brands 2024: Industry Strategies to Sustain Momentum” report.

Key areas of investment include adding capacity and value through innovation and new product development in growth opportunities like premium, best value, health and well-being, products with simple/clean ingredients, and frozen and fresh foods, according to the report.

Price (71%) and good value (72%) are top reasons cited by shoppers for buying more private brand items, and 80% of food industry respondents believe that private labels continue to perform well in terms of driving growth of customer purchases via delivering value.

However, more than half (54%) of retailers are focused on emphasizing the value of private brands beyond price, focusing on other areas that motivate consumers’ private brand purchases, including quality, taste, and meeting meal solution needs.

Eighty-one percent of food industry executives said that appealing to younger consumers is the top area of importance, along with emphasizing value/price, to driving private brand growth.

Both food retailers (69%) and manufacturers (52%) cited digital marketing as a top strategy to attract younger consumers from digital-native generations. Additional strategies cited by retailers and manufacturers were increased use of samples (33%), leveraging shopper insights (30%), boosting convenience (25%) and enhancing ecommerce experiences (20%) through improved search functionality, suggestive selling, and more compelling online product images.

Wawa Takes First Place in C-Store Customer Study

Wawa earned the top score (82 out of 100) in the American Customer Satisfaction Index (ACSI®) Convenience Store Study 2024.

QuikTrip finished second with an ACSI score of 81, followed by Buc-ee’s and Murphy USA, at 80 each.

A robust set of food options is a main reason for the high scores. Examples include hoagies from Wawa and QuikTrip’s QT Kitchens®. Buc-ee’s has a reputation for a wide variety of on-the-go food options, and Casey’s General Stores, with a satisfaction score of 79 (same as Sheetz), is a go-to option in the Midwest for pizza, both traditional and breakfast varieties, according to the report.

Nearly all reported chains have scores exceeding the industry average (76).

Most convenience stores are investing in enhancements to the customer experience by adding more customized food offerings, larger merchandise selections, enticing rewards programs, and mobile ordering services, according to the report.

“Convenience stores are no longer just a quick stop for gas and snacks — they are becoming serious competitors in the food service industry,” Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI, said in a statement. “By focusing on the in-store dining experience, while maintaining the speedy service that customers have grown accustomed to, convenience stores may have found the perfect recipe for success.”
 

IDEAS AND INSPIRATION: Target, Walmart, Whole Foods

- A cast iron 7.5-quart braising pan and 12-inch fry pan are among the new additions to the 365 SoapTabitha Brown for Target kitchenware line.

- Walmart’s Bettergoods fully cooked frozen chicken wings with garlic butter dry rub are among the store brands the retailer is promoting for tailgate season.

- Pumpkin Crumble, Lakeside Leaves and Honeycrisp Apple are among the fall scents available in a limited-edition line of foaming hand soaps at Whole Foods Market. 
 

Trend Alert: Authentic Italian

Rouses Markets, Thibodaux, La., and Hy-Vee, West Des Moines, Iowa, are among the retailers that carry authentic Italian store brands. Hy-Vee’s Gustare Vita line includes imported capers, pizza, pesto Genovese, and sundried tomatoes. At Rouses, there’s Rouses Markets-brand imported balsamic vinegar, pasta and olive oil, among many other products.

Notable Quotable: Kim Coffin, Sprouts

“Life can be overwhelming, but taking care of yourself shouldn’t have to be. Real Root by Sprouts products focus on wellness, delivering a restorative experience that nurtures both inner and outer well-being.”

- Kim Coffin, Chief Forager of Sprouts Farmers Market, on the launch of Real Root by Sprouts, a store brand line of more than 130 premium body care, personal care and home fragrance items.                
 

IN CASE YOU MISSED IT: The 2024 PLMA Salute to Excellence Awards®

Get a behind-the-scenes look at the judging ceremony for the 2024 PLMA Salute to Excellence Awards®

PLMA News and Happenings
Empowering the Retail Industry: PLMA's 2024 Trade Show, Nov. 17-19

PLMA’s “The Store Brands Phenomenon 2024 - Empowering the Retail Industry” Private Label Trade Show, November 17-19, at the Donald E. Stephens Convention Center, Chicago.

This includes nearly 1,800 exhibitors and more than 3,000 booths. The event has consistently received a prestigious Gold 100 ranking as a top U.S. trade show.

The Show provides visitors and retailers of all types with one-stop-shopping on the bustling show floor, which will feature the latest innovations in foods, beverages, flavors, ingredients, authentic international foods and nonfoods, refrigerated and frozen foods, sustainable packaging, pet care and foods, self-care, baby care, household goods, general merchandise, and much more.

Dave Rinaldo, president at ALDI, the expansion-minded efficient grocer that is an exemplar of store brand marketing, will deliver the keynote at the Show. Rinaldo will speak at the Monday Keynote Breakfast on November 18.

In his speech, “Hungry for Value: How Retailers and Manufacturers Can Fuel the Private Label Boom,” he will discuss how demand for private label is at an all-time high, and the industry is poised for continued growth. Rinaldo will share insights about the retailer mindset and how the private label industry can come together to make the most of this historic moment.

Watch our report on Rinaldo’s speech here:

The Show also features opening seminars, the retail trends breakfast, engaging networking events and informational displays.

Among the special on-site exhibits at the Show:

  • PLMA’s Idea Supermarket®, featuring the latest product and packaging trends from around the globe.
  • New Product Expo, a showcase of select product and packaging innovations from companies exhibiting at the show.
  • A display of retailer food and non-food products that won a prestigious 2024 PLMA Salute to Excellence Award® for product innovation.

Many pre-show services are offered by PLMA, including Show Navigator, a mobile-friendly tool that provides comprehensive information about exhibitors, product spotlight announcements, the Idea Supermarket, trade show facts, the show floor map and the trade show schedule.

Click Here for more information.

Reminder: January 2025 is Store Brands Month

SBM BannerStore Brands Month is a new industry collaboration to promote the biggest brand in the store - Store Brands! Look for the month-long celebration in January 2025. Additional details about the celebration will roll out over the next few months. For more information, email: storebrandsmonth@plma.com

Webinars Feature PLMA President Peggy Davies

Join Store Brands and PLMA for a power-packed State of the Industry webinar series. Held on a quarterly basis, the webinars will reveal hidden drivers behind the continual rise of private label; the evolving consumer mindset and growing appreciation for private label's value proposition and more.

PLMA President Peggy Davies spoke at the March 8 webinar and will appear again at the Dec. 6 session at 2 p.m. ET.

Click here to register.

Become a PLMA Member

Did you know PLMA members receive discounted rates to attend PLMA’s Private Label Trade Show in November and PLMA’s Executive Education program?

Members also get access to UNIFY+ monthly sales data covering over 317 food and non-food categories and over 950 subcategories and much more. Becoming a PLMA member is an investment that delivers actionable real-time solutions so that your business thrives today and is prepared for tomorrow’s challenges.

Click here for information, or contact the membership team at memberservices@plma.com.

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The 'Phenomenon' Continues
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