PLMA and SalesStar, a global leader in sales and business leadership transformation, will expand their partnership in 2026 by offering members a suite of three online curricula -- mastering enterprise Sales, Account Management and Category Leadership -- that are customized for private brand manufacturers, brokers and suppliers.
These online learning programs provide a structured development journey that equips participants with the skills and capabilities needed to succeed with today’s enterprise retailers.
The series will kick off Feb. 2 with the Sales track and continue throughout the year. Click here for the full schedule.
"Following two well-received programs in 2025, SalesStar will increase its programming for PLMA in 2026 by providing a suite of cohort-based learning tracks that strengthen manufacturer capabilities across key functions in the business lifecycle: mastering enterprise Sales, Account Management and Category Leadership," explained PLMA President Peggy Davies.
"Each track provides a proven framework to penetrate retailers, drive joint growth and lead enterprise-level collaboration. The three tracks are suitable for VPs and directors of small- to mid-sized private brand suppliers; new enterprise account sales managers; and marketing and sales leaders for small to mid-size private label suppliers, respectively. Store brand executives involved in other areas of responsibility are welcome to enroll," added Davies.
Classes are conducted as multi-week, virtual cohorts that are led by high performance coaches. They include live instruction and on-demand learning. Coursework demonstrates specific competency and skill sets essential to mastering Sales, Account Management or Category Leadership.
To register for any or all of the tracks please complete this form. If you are not a PLMA member and wish to become one click here. For additional information, contact at education@plma.com.
Custom programs and volume incentives are available for companies enrolling five or more participants.


PLMA's popular Lunch and Learn online speaker series kicks off for 2026 on Thursday, January 29, at 12:30 p.m. EST with a presentation from Euromonitor International about top global consumer trends the company sees for the year ahead.

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