Welcome to PLMA’s e-scanner newsletter – News, Insights and Happenings

By Carol Angrisani, Editor and PLMA Content Producer

Nominations Open for Salute to Excellence Awards®

Nominations are now being accepted for PLMA's 2024 Salute to Excellence Awards® competition.

The annual program recognizes outstanding store brand food, beverage, kitchen, household and health and beauty products introduced on the shelves of supermarkets, drug chains, mass merchandisers, wholesale clubs, convenience stores and specialty retailers, as well as online.

Products that have been introduced within the past 12 months and are currently available for purchase in stores and/or online are eligible.

Entries will be evaluated by a panel of professional and consumer judges on taste and sensory appeal, packaging, product concept, and value for money. Non-food products are judged on innovation and concept, sensory, presentation and value for money.

The winners will be announced at PLMA’s “The Store Brands Phenomenon 2024 - Empowering the Retail Industry” Private Label Trade Show, November 17-19, at the Donald E. Stephens Convention Center, Chicago. Nominations will be accepted until July 15.

Click here to make a nomination.

Report: Consumer Preference for Private Brands Continues to Rise

More than half (55%) of shoppers have increased their purchases of private label products over the past year, according to the 2024 Power of Private Brands report from FMI—The Food Industry Association. This compares to 28% of consumers who said they purchased more national brand products during the prior 12 months.

"Our research suggests that private brands are no longer just about offering a cost-effective alternative; they are about delivering quality, creating new experiences, and highlighting unique values that resonate deeply with today's consumers," Steve Markenson, vice president of Research & Insights for FMI, said in a statement. “In turn, retailers have recognized their portfolio serves as a strategic differentiator and an extension of their brand narrative to shoppers.”

Motivating factors such as less expensive/sale (cited by 71%) and good value (72%) remain the top reasons consumers say they purchase private label items. However, other reasons such as quality (42% in 2024 vs. 30% in 2023) and taste (33% in 2024 vs. 26% in 2023) played a larger role for shoppers when choosing private label products.

Private brands are also having a greater influence on where consumers shop. In the survey, 53% of respondents said a store's private brands influenced their store choice, up from 35% in 2016. Also, 55% of respondents said a grocery store’s primary store brand is “very” or “extremely important” in shopping at that given store.

Some 51% said they were “very likely” to continue purchasing store brand products should the price of groceries decrease, up from 42% in 2023. Just 7% said they either were “not very likely” or “not likely at all” to continue buying private label products if grocery prices decrease.

On average, consumers also reported they will purchase more store brand products in the year ahead in an average of eight categories. The top eight sections are paper products, refrigerated dairy foods, frozen foods, packaged breads, milk or non-dairy substitutes, salty snacks, baking/cooking items, and (tie) condiments and packaged/canned foods.

Store Aisles Go Glam with Beauty, Cosmetic Lines

From skincare to makeup: The beauty market shines. Retailers in all channels are offering head-to-toe solutions for the beauty consumer. Among many other examples:

  • Aldi: Lacura day and night cream and makeup-removing towelettes.
  • Sephora: The Sephora Collection includes makeup, tools, skin care products and more. New items include a lacquer lipstick, cream contour stick, volumizing mascara, eyeshadow primer, and clear false eyelash glue.
  • Target: Goodfellow & Co men’s grooming products, including shampoo, conditioner, beard oil and facial scrub.
  • Albertsons Cos.: Signature Care cherry almond scented lotion, oil-free eye makeup remover, foaming facial cleanser and dry touch sunscreen lotion.
  • CVS Pharmacy: one+other self-care staples, including barber shears, nail shapers, nail clippers, cotton balls and slant tweezers.
  • Family Dollar: Levitate Beauty, a collection of cleansers, serums, moisturizers, and more.

These and many other categories and segments will be showcased in a dedicated beauty and cosmetics pavilion at PLMA’s “The Store Brands Phenomenon 2024 Annual Private Label Trade Show, November 17-19 at the Donald E. Stephens Convention Center, Chicago.

Beauty and cosmetic products will join foods, beverages and other nonfoods on exhibit at the Private Label Trade Show. More than 1,700 exhibitors and 2,800 booths will also showcase wine and spirits, shelf-stable foods and beverages, refrigerated and frozen foods, flavors and ingredients, authentic international foods and nonfoods, self-care, baby care, household goods, kitchenware, general merchandise, sustainable packaging, pet care, and much more.

CLICK HERE for registration information.

Watch our news report on the beauty boom here.

Trend Alert: Cherry Picking

Sprouts Farmers Market has launched a limited-time line of cherry-flavored foods and beverages. Among the items: cherry chocolate gelato, cherry dark chocolate brownie mix, dark chocolate cherry popcorn; and cherry blossom-flavored lemonade.

IDEAS AND INSPIRATION – Heinen's, H-E-B, Wegmans

New to the frozens department at H-E-B are snack-size filled pancakes. They come in two flavors: blueberry and peanut butter & jelly.

Heinen's introduced cold-pressed juice shots. Made with vegan and vegetarian ingredients, the 2-ounce refrigerated juice shots come in several flavors, including Turmeric Ginger Immunity, Organic Wheatgrass, and Collagen with Aronia, Blackberry and Pineapple.

Wegmans Food Markets’ new gluten-free snacks include baked jalapeno cheese puffs; baked potato crisps and sour cream and onion baked potato crisps.

Data Points: Grocery Sales Gains


Grocery and beverage store sales gains in May 2024 vs. a year ago unadjusted. The rise was 1.97% month-over-month seasonally adjusted, according to the CNBC/NRF Retail Monitor.


“We underwent extensive benchmarking and analysis and identified a partner to help develop high-quality products that were comparable to the leading national brand while offering a value of more than 30%.”

Bob Eddy, chairman and chief executive officer, BJ’s Wholesale Club, speaking in a Q1 2024 earnings conference call about the launch of private label food storage bags.

PLMA News and Happenings
Empowering the Retail Industry: The PLMA Show, Nov. 17-19

More than 13,000 exhibitors, retailers and other industry professionals are expected to attend PLMA’s “The Store Brands Phenomenon 2024 - Empowering the Retail Industry” Private Label Trade Show, November 17-19, at the Donald E. Stephens Convention Center, Chicago.

This includes nearly 1,800 exhibitors and more than 3,000 booths. The event has consistently received a prestigious Gold 100 ranking as a top U.S. trade show.

The show provides visitors and retailers of all types with one-stop-shopping on the bustling show floor, which will feature the latest innovations in foods, beverages, flavors, ingredients, authentic international foods and nonfoods, refrigerated and frozen foods, sustainable packaging, pet care and foods, self-care, baby care, household goods, kitchenware, general merchandise, and much more.

Two burgeoning private label departments - Beauty & Cosmetics and Wine & Spirits - will be a main attraction on the show floor.

The event also features opening seminars, a keynote breakfast, retail trends breakfast, engaging networking events and informational displays.

Among special on-site exhibits:

  • PLMA’s Idea Supermarket® - Featuring the latest product and packaging trends from around the globe.
  • New Product Expo - A showcase of selected product and packaging innovations from companies exhibiting at the show.
  • PLMA’s 2024 Salute to Excellence Awards® - A display of retailer food and non-food products that won a prestigious 2024 PLMA Salute to Excellence Award® for product innovation.

Many pre-show services are offered by PLMA, including Show Navigator, a mobile-friendly tool that provides comprehensive information about exhibitors, product spotlight announcements, the Idea Supermarket, trade show facts, the show floor map and the trade show schedule.

Click here for more information.

Webinars Feature PLMA President Peggy Davies

Join Store Brands and PLMA for a power-packed State of the Industry webinar series. Held on a quarterly basis, the webinars will reveal hidden drivers behind the continual rise of private label; the evolving consumer mindset and growing appreciation for private label's value proposition and more.

PLMA President Peggy Davies spoke at the March 8 webinar and will appear again at the Dec. 6 session at 2 p.m. ET. Another session will be held on July 26, featuring Mary Ellen Lynch, Principal, Circana.

Click here to register.

Become a PLMA Member

Did you know PLMA members receive discounted rates to attend PLMA’s Private Label Trade Show in November and PLMA’s Executive Education program?

Members also get access to UNIFY+ monthly sales data covering over 317 food and non-food categories and over 950 subcategories and much more. Becoming a PLMA member is an investment that delivers actionable real-time solutions so that your business thrives today and is prepared for tomorrow’s challenges.

Click here for information, or contact the membership team at memberservices@plma.com.

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Members can advance their professional development by participating in PLMA's Lunch and Learn online speaker series.

Where do you go to learn about developing and marketing store brands? The answer for more than 1,900 graduates has been PLMA’s annual Executive Education Program.

The 'Phenomenon' Continues
New formats and platforms, store expansion and redesign, merchandising and promotional strategies. Wherever ambitious retailers venture these days, store brands are an essential part of the journey and a key element for success.