Consumer Research
PLMA's 2025 Private Label Report
PLMA's 2025 Private Label Report
Source
Circana Unify+™/PLMA
PLMA’s 2025 Private Label Report details another year of record-setting sales results for the store brands industry as sales passed a quarter of a trillion dollars. Shares of both units and dollars set new records and annual store brand sales reached $270.6 billion, an increase of $9 billion from 2023. The annual report drills down on store brand and national brand sales in departments as well as top unit and dollar sales for select categories.
PLMA's 2025 Private Label Report
Consumer Research
PLMA's 2024 Private Label Report
PLMA 2024
Source
Circana Unify+™/PLMA
PLMA's 2024 Private Label Report details another year of record-setting sales results for the store brands industry. Shares of both unit sales and dollar sales set new records and annual store brand sales reached $236.3 billion, an increase of $10.1 billion from 2022, establishing another all-time mark. The annual report drills down on store brand and national brand sales in departments as well as unit and dollar sales for select categories. Members and retailers who want to dig deeper can go to Circana’s Unify+ portal on members.plma.com.
PLMA 2024 Year End Report
Consumer Research
PLMA's 2024 Consumer Research Report
PLMA's Consumer Research Report
Source
PLMA
Gen Z, 80 million strong, is the next great consumer bulge and the most diverse, best-educated and most stressed-out generation in the country’s history. Gen Zers' shopping behavior is marked by their reputation as digitally astute; health, environmental and socially conscious; convenience-oriented, value-driven and seekers of authentic experiences. PLMA commissioned a survey of Gen Z with questions on their attitudes towards store brands, such as their awareness of the products, how often they buy them and how they compare them to national brands.
PLMA's 2024 Consumer Research Report
Consumer Research
PLMA's 2023 Private Label Report
PLMA 2023 Report Cover
Source
PLMA/IRI
2022 was a banner year for store brands across all U.S. retail channels. Powered by a double digit increase in dollar sales, nearly twice the rate of national brands, store brands set new records in annual dollar sales as well as dollar and unit shares. PLMA’s 2023 Private Label Report provides information on store brand and national brand sales in departments as well as select categories and subcategories. Members and retailers who want to dig deeper can go to Circan's Unify+ portal on members.plma.com.
PLMA's 2023 Private Label Report
Consumer Research
PLMA's 2022 Private Label Report
PLMA 2022 Report Cover with Roller Coaster
Source
PLMA/IRI
Following unprecedented double digit dollar gains of 2020, and predictions from some experts that sales would inevitably fall in the year ahead, store brands held serve in 2021, as the products improved by 1%, according to IRI. Store brands’ annual dollar volume increased by $1.9bn, setting a new record of $199bn for sales in all U.S. retailing channels. National brands gained 2.7% in dollar sales, or $926.9bn, bringing overall industry revenue to $1.13tn, up 2.4% vs the previous year.
PLMA's 2022 Private Label Report
Consumer Research
Stretching Food Benefits: SNAP Recipients Speak Out On Shopping & Store Brands
SNAP Image
Source
PLMA

The Private Label Manufacturers Association has conducted what is believed to be the first nationwide survey on the habits and attitudes of SNAP participants towards shopping for food with their monthly benefits, with a particular focus on their purchase of store brand products. The purpose of the survey is to create a roadmap of ways retailers can encourage SNAP customers to spend more of their benefits on store brands with aggressive promotional strategies, especially during the first two weeks of each month when most states reload recipients’ EBT cards.

Stretching Food Benefits SNAP Recipients Speak Out On Shopping & Store Brands
Consumer Research
The Importance of Authenticity in Marketing International Food Products
International Products Authenticity and American Retailers
Source
PLMA

In 2020, PLMA commissioned a survey of 800 household grocery shoppers to investigate their opinions and preferences with respect to international food and non-food products. These are all brands of products marketed by American retailers with an international character and orientation.

The Importance of Authenticity in Marketing International Food Products