Source
PLMA/IRI
Following unprecedented double digit dollar gains of 2020, and predictions from some experts that sales would inevitably fall in the year ahead, store brands held serve in 2021, as the products improved by 1%, according to IRI. Store brands’ annual dollar volume increased by $1.9bn, setting a new record of $199bn for sales in all U.S. retailing channels. National brands gained 2.7% in dollar sales, or $926.9bn, bringing overall industry revenue to $1.13tn, up 2.4% vs the previous year.
