Member Perks


PLMA is the only trade group devoted entirely to promoting the interests of store brands. As a thriving 44-year-old organization, worldwide membership is comprised of thousands of companies encompassing manufacturers of all sizes, along with trade suppliers and brokers. Membership in PLMA helps you build your business, provides you the passport to exhibit at our annual trade shows, creates networking opportunities and includes executive education for professional growth.

How PLMA Benefits You and Your Company

LogoNew Business Opportunities

We do trade shows and we do them well. Founded in 1979, PLMA's success is anchored the industry-defining trade shows we present annually in Chicago, Amsterdam, and online. PLMA’s Annual Private Label Trade Show in Chicago show attracts private label buyers – retailers, wholesalers and other visitors who represent hundreds of brick and mortar as well as dot com companies from throughout North America and the world. The vitality of our in-person shows enables participants to see, taste, smell, feel and experience products first-hand and engage in the treasure hunt aspect that such a key feature of an event that is as dynamic as the industry itself.

Private Brand Market Performance in Real TimeIRI

Utilizing Circana’s dynamic, Unify+ data visualization platform, PLMA members and qualified retailers enjoy 24/7 access to near real-time, customized store brand market data across 317 categories and 967 sub-categories. Monthly, quarterly, annual, trailing 52 weeks you can mine private brand category, aisle and department performance across multiple time periods, measures and product. Circana’s Unify+ provides access to market data and analysis tools typically available only to organizations with large research budgets. Unify+ features an interactive, highly graphic interface to help users better understand market performance and how their businesses can best compete. It includes a bookmarking feature, tutorials, and other user-friendly tools. With your password, the platform is accessible on

scannerInformation and Communication

Information is power.

Each week visit to watch reports on the latest industry news stories and happenings. This video programming features in-depth coverage of events, trends and interviews with newsmakers and influencers in the private label industry and beyond. Produced in-house, PLMA Live! can be viewed anytime, anywhere on your device of choice. Twice monthly, members browse PLMA’s e-scanner for the latest news on retailers, store brands marketing and merchandising, consumer trends and association activities.

Leadership Logo

Annual Meeting & Leadership Conference

Following November’s Annual Private Label in November, PLMA’s Annual Meeting & Leadership Conference attracts registrants from all sectors of the industry who gather to discuss current issues, trends, and prospects for the future.


Executive Education Logo

Executive Education Program

PLMA’s Executive Education Program has provided learning, industry insight and inspiration for critical thinking since 2001. The curriculum is created exclusively for executives involved in sales and marketing, sourcing, procurement, product development, packaging, promotion and merchandising of store brands. Nearly 1,900 professionals have graduated from the program thus far. Classes are suitable for new hires, those who built their careers working for national brands, and anyone who wants to refresh their knowledge, broaden their focus, and sharpen their ability to think strategically.

 Lunch and Learn PLMA Speaker SeriesLunchLearn

Members can advance their professional development by participating in PLMA's Lunch and Learn online speaker series. Registrants nourish their intellect and satisfy their hunger by attending multiple, one-hour, interactive midday sessions that are designed to future-proof their private brands business and help ensure success for years to come. One recent Lunch and Learn participant commented: “The advice was straight forward and the presenter easy to follow. Sometimes things are made more complicated than they should be. It was also nice to have a wide array of people participating—retailers, wholesalers and suppliers.”


 Members Only

In addition to IRI’s Unify market research platform, through, member companies have access to a centralized portal of other information and services that include PLMA's Annual Private Label Trade Show Directory, Brokers Directory, and Suppliers Directory, as well as archives for recent, PLMA-generated consumer research studies and publications.