PLMA is the only trade group devoted entirely to promoting the interests of store brands. A thriving 46-year-old organization, our worldwide membership includes thousands of manufacturing companies, trade suppliers and brokers. Membership builds your business, provides a passport to exhibit at our two massive trade shows, creates networking opportunities and offers executive education for professional development.
How PLMA Benefits You and Your Company
New Business Opportunities
We excel at organizing trade shows. PLMA annually presents world-class events in Chicago and Amsterdam that attract private brand buyers – retailers, wholesalers and other visitors – who represent hundreds of brick and mortar and online companies from around the world. They see, taste, smell, feel and experience 1,000s of great products first-hand.
Monthly Syndicated Sales Data
Circana’s Unify+ data visualization platform enables PLMA members and qualified retailers 24/7 access to near real-time, customized store brand and national brand market data across 317 categories and 967 sub-categories. Monthly, quarterly, annual or trailing 52 weeks, they mine the brands' category, aisle and department performances across multiple time periods, measures and products.
Information and Communication
On plmalive.com watch reports on the latest industry news and happenings. Programming features in-depth coverage of events, trends and interviews with newsmakers and influencers in the private label industry and beyond. Twice monthly, members receive e-scanner for news on retailers, marketing and merchandising. Store Brands Month, an annual retailer-supplier promotional collaboration, launched in January 2025.
Annual Meeting & Leadership Conference
Following November’s Annual Private Label Trade Show in November, PLMA’s Annual Meeting & Leadership Conference attracts registrants from all sectors of the industry who gather to discuss current issues, trends, and prospects for the future.
Executive Education Program
PLMA's Executive Education curriculum is created for individuals in sales and marketing, sourcing, procurement, product development, packaging, promotion and merchandising. Classes held in conjunction with the Annual Private Label Trade show in Chicago are suitable for new hires, those who built careers with national brands, and anyone who wants to refresh their knowledge, broaden focus, and sharpen the ability to think strategically. Mastering Enterprise Sales, a 12-week program on how private brand manufacturers can enhance their retailer partnerships.
Professional Development
PLMA offers online professional development programs through our PLMA Live! presents Lunch and Learn speaker series, designed for individuals involved in all aspects of the industry. Each fall, we also present Meet the Retailers, which provides insights from retailers and their teams on what they aim to accomplish at the show.
Market Research
A library of PLMA's recent consumer and market research reports and surveys offers the latest information on the buying habits and attitudes of consumers across various demographics towards store brands and retailers as well as annual compilations and graphic representations of private brand and national brand sales from all outlets to departments and subcategories.
Members Only
In addition to Circana's Unify+ market research platform, through PLMA's website our member companies have access to a centralized portal of essential information and services that include PLMA's Annual Trade Show directories that offer listings of exhibitors, suppliers, and brokers.