Store Brands are everywhere. Where do you go to learn about this dynamic $229 billion segment of the $1.2 trillion U.S. grocery industry? The program, University Outreach, includes an overview of store brands development and marketing in the U.S. and internationally, the role of store brand manufacturers and of the chains who sell them, consumer retail psychology and a tour of nearby stores with superlative private brand programs.
What makes the program so unique is the mentorship phase, which connects each invited student one on one, for a part of the day with an exhibiting manufacturer and an opportunity to shadow a buyer as they conduct strategic business in real time.