2025 University Outreach Schedule
SATURDAY, NOVEMBER 15
Room
10:00 AMWelcome and Introductions
Peggy Davies - PLMA
Sam Mayberry - Mayberry Consulting, LLC
TBD
10:10 AMBehind the Association: Discovering the Role of PLMA 
Peggy Davies - PLMA
TBD
10:20 AMStore Brands are Everywhere
Donna L. George - DL George Consulting LLC
TBD
11:00 AM  
11:15 AMBrand Strategy - At Shelf & Online and Breakout
Theo Schweitz - Drive Wheel Peer Groups
TBD
12:30 PM  
1:30 PMConsumer Retail Psychology
Dr. Sara Williamson - SUNY College at Old Westbury
TBD
2:30 PMInnovation in Product & Packaging 
Jac Ross - Sprouts Farmers Market
TBD
3:45 PMStore Tour Overview
Dr. Sara Williamson - SUNY College at Old Westbury
TBD
4:00 PMStore Tours
Hosts:
Jim Daly - Private Brands Sales and Marketing Inc.
Thomas Kennedy - Rema Foods Inc.
 
SUNDAY, NOVEMBER 16
 
9:30 AMWelcome
Sam Mayberry - Mayberry Consulting, LLC
TBD
9:40 AMApplying New Perspectives: Consumer-Centric Product Innovation
Dr. Sara Williamson - SUNY College at Old Westbury
Jac Ross - Sprouts Farmers Market
TBD
10:20 AMBreak 
10:30 AMWhen Customer Context and Category Management Meet
Dr. Russell Zwanka - Western Michigan University
TBD
11:00 AMRetailer-Manufacturer Relationships
Andy Russick - Pacific Coast Producers
TBD
11:30 AMFuture Forward AI in FMCG
Speaker TBD
TBD
12:30 PMLunch 
1:15 PMExperimental Learning
George Latella - Saint Joseph’s University
TBD
1:45 PMClose
Sam Mayberry - Mayberry Consulting, LLC
TBD
2:00 PMPLMA's Opening SeminarsGrand Ballroom
4:30 PMMeet & Greet Exhibitor HostGrand Ballroom GH
7:00 PMPLMA's Opening ReceptionRosemont Ballroom
MONDAY, NOVEMBER 17
 
8:00 AMKeynote BreakfastGrand Ballroom
9:00 AMShow Floor with ExhibitorShow Floor
1:00 PMLunch - Animal Cookie Career
Danell O’Neill - Topco Associates LLC
Emily Glass - Topco Associates LLC
Convention Center
54/56/58
2:30 PMExplore the Show 
6:00 PMShow Floor Closes 
TUESDAY, NOVEMBER 18
 
7:30 AMMeet and Greet with the RetailerGrand Ballroom E
8:00 AMRetail Trends BreakfastGrand Ballroom
9:00 AMShow Floor with RetailerShow Floor
11:00 AMExplore the ShowShow Floor
4:00 PMShow Floor Closes