Schedule
2024 University Outreach Schedule
SATURDAY, NOVEMBER 16
Room
9:45 AMWelcome and Introductions
Peggy Davies - PLMA
Deborah Ginsburg - Shelf to Stove		DFW
10:15 AMStore Brands are Everywhere
Donna L. George - DL George Consulting LLC		DFW
11:15 AMBreak 
11:30 AMConsumer Retail Psychology
Dr. Sara Williamson - SUNY College at Old Westbury		DFW
12:30 PMLunchUnited AB
1:30 PMBrand Strategy - At Shelf & Online and Breakout
Theo Schweitz - Drive Wheel Peer Groups		United AB
2:45 PMBreak 
3:00 PMInnovation in Product & Packaging 
Jac Ross - Sprouts Farmers Market		DFW
4:00 PMStore Tour Overview
Dr. Sara Williamson - SUNY College at Old Westbury		DFW
4:15 PMStore Tours
Hosts:
Jim Daly - Private Brands Sales and Marketing Inc.
Anthony Schelich - Marketing Concepts Group		 
SUNDAY, NOVEMBER 17
 
8:30 AMWelcome
Deborah Ginsburg - Shelf to Stove		DFW
8:45 AMApplying New Perspectives: Consumer-Centric Product & Packaging Innovation
Dr. Sara Williamson - SUNY College at Old Westbury
Jac Ross - Sprouts Farmers Market		DFW
9:45 AMBreak 
10:00 AMWhen Customer Context and Category Management Meet
Dr. Russell Zwanka - Western Michigan University		DFW
11:00 AMThe Retailer-Manufacturer Relationship
Jon English - Roehl Corporation		DFW
11:30 AMLunchHartsfield
1:00 PMExperimental Learning
Mike Marzano - Saint Joseph’s University		DFW
2:00 PMPLMA's Opening SeminarsGrand Ballroom
4:30 PMMeet & Greet Exhibitor HostGrand Ballroom GH
7:00 PMPLMA's Opening ReceptionRosemont Ballroom
NOVEMBER 18, MONDAY
 
8:00 AMKeynote BreakfastGrand Ballroom
9:00 AMShow Floor with ExhibitorShow Floor
1:00 PMLunch - Animal Cookie Career
Danell O’Neill - Topco Associates LLC
Emily Glass - Topco Associates LLC		Convention Center
54/56/58
2:30 PMExplore the Show 
NOVEMBER 19, TUESDAY
 
7:30 AMMeet and Greet with the RetailerGrand Ballroom E
8:00 AMRetail Trends BreakfastGrand Ballroom
9:00 AMShow Floor with RetailerShow Floor
11:00 AMExplore the ShowShow Floor