As American grocery shoppers continue to face high prices, store brands are now delivering even greater relief, with consumers saving an average of 17% in Q1 of 2026 - about $0.68 per unit - compared to national brands, according to PLMA data based on Circana results.

This marks a significant increase from FY2025, when savings averaged 12% - or $0.51 per unit - and it represents a 42% improvement in value for shoppers who opt to buy store brand food and nonfood products over the national brand counterparts.