Innovation remains the cornerstone of retailer’s own brands' success, and that was unmistakable at PLMA's World of Private Label International Trade Show in Amsterdam. From new product launches to award-winning food, non-food, and wine offerings, the Show demonstrated how retailers and manufacturers continue to raise the bar for quality, differentiation, and consumer appeal.

TThat spirit of innovation will be on display in North America as PLMA opens nominations for its 40th annual Salute to Excellence Awards. The program honors retailers and wholesalers whose store brands exemplify excellence in quality, innovation and value.

As consumer expectations continue to evolve, private brands are meeting the moment with creativity, relevance, and purpose. The momentum we are seeing across categories and markets reinforces my confidence that the future of store brands has never been brighter.