Private Label Manufacturers Association
Good & Gather heart-shaped pasta and Favorite Day strawberry cake pop kit are among the limited-edition Valentine’s Day groceries at Target.
Other retailers have also introduced special products to celebrate the romantic occasion.
At Aldi, for instance, there’s Southern Grove freeze dried strawberries with cocoa-flavored yogurt coating and Millville dark chocolate raspberry truffle granola.
- Elisa Sloss, assistant vice president of Hy-Vee’s HealthMarket department and dietitian services, said of Hy-Vee’s new “Nothing But The Truth” brand.
The health-forward product line is designed to meet the growing consumer demand for transparency, taste and value in the better-for-you food space.
Weis Markets has introduced Blueberry Vanilla granola under its Weis by Nature organic line.
Aldi dominates the Top 10 list of Numerator's fastest-growing private label brands.
The Top 10 list includes four Aldi brands: Nature’s Nectar (No. 5), Earthly Grains (No. 7), Happy Harvest (No. 8), and Fremont Fish Market (No. 9).
The ranking is based on proprietary Numerator consumer data, including survey, psychographics, and purchase metrics, to spotlight a variety of high-performing brands that experienced noteworthy growth in the U.S. market as a whole or overperformed with select consumer groups in the past year.
Target, meanwhile, has two brands on the Top 10 list: Gigglescape and Dealworthy ranked No. 1 and No. 4, respectively.
The full list:
Aldi’s strong positioning in the Top 10 comes a time when Aldi announced that it is opening over 180 stores this year. With its increased footprint, by the end of 2026, ALDI will operate a total store count of nearly 2,800, pushing it closer to its goal of 3,200 stores by the end of 2028.
From informational webinars to nutrition scoring systems, food retailers continue to support their shoppers’ health and wellness journeys both in-store and online.
Stop & Shop provides access to licensed registered dietitians via free webinars. Topics include “Eating Healthy on a Budget” and “Losing Weight and Keeping It Off.”
Store brands are prominently featured throughout the webinars. Shoppers earn reward points for attending.
“We're committed to supporting your health and wellness, and we’re proud to offer this valuable service at no cost to our customers,” Stop & Shop says in promotional materials.
Meanwhile, Harris Teeter’s new “Happier, Healthier” initiative spans the entire store and includes pharmacy expertise, nutrition coaching, and Harris Teeter’s selection of products, including its new Simple Truth Protein line.
Save A Lot announced that it is working with its suppliers to remove seven artificial dyes from all private label offerings.
According to a press release, customers can expect to start seeing these changes across several product categories immediately, including in Crystal Falls sparkling beverages and Kurtz salad dressings, with all 113 impacted products slated to be updated by the end of 2027.
Save A Lot will complete the removal of FD&C Red 3 from all products by the end of 2026. The following synthetic dyes will be phased out in 2027 across 22 individual private label brands carried in stores.
The company said that while the look of reformulated products may vary from the original formulation, Save A Lot’s quality assurance team is collaborating directly with suppliers to ensure the removal of dyes will not impact or change the overall taste or quality for all updated items.
“At Save A Lot, we’re committed to delivering both exceptional value and high-quality products,” Mary Tegomoh, Director of Quality Assurance and Food Safety at Save A Lot, said in the press statement. “By removing artificial dyes from our products, we’re making it easier for families to feel good about the choices they make every day, without sacrificing affordability or flavor.”
-Heinen's refrigerated pastas come in several varieties, including potato gnocchi, lobster ravioli and tricolor cheese tortellini.
-Winemaker Pete Seghesio has barreled, blended and bottled a pinot noir wine exclusively for Kowalski's Markets. The wine was produced in the Perli vineyard, located in California’s Mendocino Ridge.
-Wakefern's store brand air fryer spray oil has a smoke point of 450 degrees.
The “Finest Reserve by Our Family” line from SpartanNash features premium preserves and jelly, including cherry bourbon, cherry habanero and Michigan blueberry merlot.
Whole Foods Market has introduced private label regenerative organic certified cocoa powder. The cocoa is produced using practices that support soil health by incorporating soil cover to prevent erosion, increase the life forms in and around the soil; and aid in carbon capture.
At a time when consumers are seeking out functional foods - those that provide health benefits beyond basic nutrition, such as reducing chronic disease risk, improving gut health, or boosting immunity - more than one-third (39%) of households say they’re hesitant to purchase them, according to data analytics firm 84.51°.
Among those unlikely to purchase functional foods, the most widely reported barriers are price (51%), taste (26%), and lack of belief in health claims (25%).
Brands that offer more affordable or discounted options can drive purchases from budget-conscious shoppers who want healthier options but aren’t willing to spend more, according to 84.51°.