Private Label Manufacturers Association
- Brianna Waldoch, Senior Director of Owned Brand at Thrive Market, said during PLMA’s “Meet the Retailers and Wholesalers” online speaker series about new store brand products the retailer hopes to launch.
Watch Waldoch’s full presentation here:
Private label products now account for more than 25% of sales at Sprouts Farmers Market, Jack Sinclair, CEO of Sprouts, said Third Quarter 2025 earnings conference call.
Sinclair said the Sprouts brand is unique because of innovative products and flavors, such as herb stuffing potato chips and maple flavored coconut pillows.
-H-E-B’s pot roast cooking sauce is made with real onion, celery and carrots.
-Heinen's frozen entrees include Asian-Style General Tso's Chicken.
-Whole Foods has introduced 365-brand Organic Pickle dressing and dip.
PetSmart’s 2025 Merry & Bright holiday pet collection includes seasonal toys and treats, advent calendars, bedding and apparel, matching pet and human PJs.
-Tarisha Gray, research and product development manager, Publix, said about the chain’s new holiday limited-edition Publix-brand ice cream. Varieties include Deep Dish Apple Pie, Bourbon Eggnog; Marshmallow, Candy Cane & Cookie Blast; and Peppermint Stick.
Fiber is increasing in popularity as consumers seek gut health, holistic digestive wellness and natural ways to feel fuller longer, according to the Top Food Trends for 2026 by Whole Foods Market’s Trends Council. That’s why more products with added fiber are hitting store shelves, including prebiotic beverages like 365 by Whole Foods Market Organic Caramelized Pineapple Prebiotic Soda.
Over ten months of 2025, store brands outpaced national brands in both YTD dollar sales and unit sales, according to YTD data from Circana ending October 13. Circana provided the data exclusively to PLMA.
In dollar sales, store brands increased nearly four times the rate of national brands, moving up 3.7% vs a gain of 1.1% for the brands. In unit sales, store brands also outdistanced national brands, rising 0.3% compared to a decline of 0.7% for the brands.
Looking at market shares, store brands came in at 21% in dollar sales and 23.1% in unit sales. PLMA now projects that total store brand revenue in all U.S. retail outlets for FY 2025 will approach $280 billion, which would set a new record.
In results among the ten product departments that Circana tracks for PLMA, for the trailing 52 weeks ending October 5, the Refrigerated section increased the most in store brand dollar sales, up 9.9%; followed by Beverages, plus 4.1%, Pet Care, ahead 3.1%, and Frozen, ahead 2.4%. In store brand unit sales, Pet Care was the top performer at plus 4.5%, followed by Beverages, up 2.7%, Home Care, ahead 1.5%, and Frozen, up 1.1%.
New-to-market product, packaging and flavor trends can be seen in the New Product Expo at the 2025 PLMA Show.
This special showcase at the Show features hundreds of new foods, beverages, household goods, personal care products and much more. The name and booth number of each exhibitor are conveniently located next to each product.
Both domestic and international exhibitors submitted items for consideration. Products were selected based on the level of innovation, sourcing, sustainability and packaging.
Some of the trends this year include functional foods, including added protein in cereal and other foods.
Watch our news report on the New Product Expo here:
Visitor registration is open. Click here for more information.
American's drink an average of three cups of coffee daily, according to a new report from the National Coffee Association.
The majority of American adults (66%) drink coffee each day than any other beverage, other than bottled water. 85% of past-day coffee drinkers had coffee at breakfast; 82% drank coffee at home; and coffee drinkers consume an average of nearly three cups per day, according to the Fall 2025 National Coffee Data Trends. The report was conducted by Dig Insights on behalf of the National Coffee Association.
Cold/iced and frozen blended coffee also experienced a summer popularity bump, accounting for 31% of all coffee consumed in the June survey (compared to 23% in the survey conducted in January 2025).
Specialty coffee continues to reach new heights in popularity, consumed by a record 48% of American adults in the past day (up from 37% in 2021). Traditional coffee is consumed by 41% of American adults each day (compared to 38% in 2021).
Brewing methods have remained relatively consistent, with drip brewers still the most popular preparation method (38% of past-day coffee drinkers had coffee prepared with a drip brewer), followed by single cup brewers (23%), cold brewing (17%), and espresso machines (11%). Instant and ready-to-drink coffee continue to grow in popularity, with 11% of past-day coffee drinkers having instant coffee (up from 6% in 2021) and 19% having ready-to-drink (up from 9% in 2021).
Additional key findings include:
Along with pumpkin spice-flavored foods and beverages, seasonal nonfoods have hit store shelves:
Watch our related news report here: