AWG Brands, the private brands of Associated Wholesale Grocers, Inc. (AWG), has redesigned two of its consumer-facing websites, one for the Always Save brand and one for the Best Choice Family of Brands. The revamped websites aim to build brand awareness and loyalty, while driving consumers to AWG member retailers’ stores, according to the company.
‟We redesigned the Always Save brand and Best Choice Family of Brands websites to be user friendly and to communicate the unique elements of the brands to consumers, ultimately increasing business for AWG member retailers,” the marketing manager for AWG Brands Cara Finger, said in a statement announcing the move.
One of the changes to the Best Choice Family of Brands website, which includes Best Choice, Clearly by Best Choice, and Best Choice Superior Selections, will allow shoppers to easily move between the three brands in the Best Choice Family of Brands portfolio instead of having to jump to different sites.
Other new website features will include an updated “Where to Buy” function allowing consumers to locate member retailers in their area; recipes featuring AWG Brands products centered around meals, snacks, desserts and more; store brand news through announcements and blog posts, and a new product search layout providing a listing that is easier to view and navigate.
‟Our goal was to create a space that benefits consumers and member retailers alike,” said Rachel Corkill, AWG Brands senior marketing specialist. “These websites are a great tool for AWG member retailers to continue to engage their current and future AWG Brands consumers.”