At the seven-month mark of 2025, store brands continued to outpace national brands on year-to-date sales with a healthy gain of 4.2%, vs only a 1.2% uptick for national brands, according to July 13 data provided exclusively to PLMA by Circana.
Store brand dollar sales have grown every month this year, outdistancing national brand increases each time.
In unit sales, store brands are also ahead of national brands at plus 0.5% for store brands vs a -0.6% loss for national brands, compared to the same period a year ago.
The July unit sales performance for store brands, up 0.2%, represents a return to growth after two negative months, while national brands experienced a third straight month of declining units. National brands lost units in five of the seven months while store brands eased in two.
Across all U.S. retail outlets, store brand market shares came in at 21.1% for dollars and 23.1% for units.
The Refrigerated department jumped 12.6% in store brand dollar sales, followed by Beverages, up 4.6% and Frozen, plus 3.7%, for the 52 weeks ending July 13. In store brand unit sales, Beverages was up 3.9%, then Pet Care (+3.5%) and Home Care (+3.2%), for the year-over-year period.