Faculty

Programming is developed and presented by adjunct faculty drawn from industry experts.

Donna L. George

Donna L. George
President, DL George Consulting LLC

Donna L. George is President of DL George Consulting LLC where she works with trade associations in the area of private label and international food and is responsible for Brand Management for Vicenzi USA, Inc., a global Italian company, Vicenzi S.p.A, based in Verona, Italy.
 

Prior to Vicenzi USA, Inc. she opened the U.S. market for an Italian based global food company, Dr. Schär AG / SPA where she was President/COO for eight years. In that position she was responsible for the construction and opening of a manufacturing facility in the U.S.  Donna has also held sales positions with  Venice Maid Foods and Heritage Brands, both leading private label manufacturers, She began  her career with The Great Atlantic and Pacific Tea Company (A&P) where she held several positions including Vice President of Corporate Brands and Vice President of Category Management.

Sara WilliamsSara Williamson, Ph.D.
Faculty, SUNY College at Old Westbury

Dr. Sara Williamson is an Assistant Professor of Marketing with an expertise in consumer psychology. Her research investigates how choice, consumption, and disposal of packaged goods can be impacted by contextual cues related to product design, labeling, and retailing. Her research has been featured in regional and national media outlets.

And has been awarded by the American Marketing Association for its societal impact. Currently a faculty member at The State University of New York (SUNY), Sara has been teaching undergraduate and MBA marketing courses for 13 years and has previously served as a faculty member for the Haub School of Business Food Marketing Department at Saint Joseph’s University. Sara also offers more than a decade of industry experience in sales and marketing within both private and public sectors, working with stakeholders along the value chain to foster successful relationships among retailers, restaurants, and food suppliers.

Theo Schweitz

Theo Schweitz
Chief Executive Officer, Drive Wheel Peer Groups

Theo Schweitz is CEO of Drive Wheel Peer Groups, where he organizes peer groups for food and consumer packaged goods leaders. He is driven to create opportunities for: collaboration, benchmarking, networking, and strategizing. These methods give leaders assurance they have the information they need to make confident business decisions.

With 25 peer groups covering all aspects of sales, marketing, logistics, and management, Theo can offer leaders confidence that when they present a new idea, it is well vetted by the best minds in the industry. Previously, Theo was the Director of Private Brand Food at Target where he oversaw brand positioning, product development, and promotional strategy for Target’s portfolio of brands. He was the VP of Strategy at BBDO advertising agency.

Jac RossJac Ross
VP Our Brands, Sprouts Farmers Market

Jac Ross is VP Our Brands at Sprouts Farmers Market where she focuses on bringing exclusive and innovative private label products to the fast-growing grocer’s base of shoppers who are enthusiastic about health and wellness. She has extensive experience within the private label industry across product development, innovation, manufacturing and retailing in the U.S.

And, for 20 years she worked within Europe and the U.K. for retailers including Ahold Delhaize, Unilever, Marks & Spencer and Sainsbury’s. Jac serves on the Board of Directors for Women Impacting Storebrand Excellence™ (WISE), a non-profit professional development organization that champions the power of diversity and inclusion within the store brands industry.

Dr. Russell J. Zwanka

Dr. Russell J. Zwanka
Director of the Food Marketing Program and Professor of Category Management and Food Marketing, Western Michigan University

Dr. Russell J. Zwanka serves as Director of the Food Marketing Program, and Professor of Category Management and Food Marketing, at Western Michigan University, one of the top Food Marketing programs in the world.
 

Having spent a career in the food industry before teaching, Dr. Z conceptualized and formed the Food Marketing Concentration at Siena College; as well as the Food Marketing Track at the State University of New York at New Paltz.

Dr. Z has led the merchandising, marketing, advertising, procurement, and all customer engagement areas for multiple food retail companies domestically and internationally.

Danell O’Neill

Danell O’Neill
Executive VP of Brand, Marketing, Human Resources & Corporate Communications, Topco Associates, LLC

Danell O’Neill serves as Executive Vice President of Brand, Marketing, Human Resources and Corporate Communications at Topco Associates, LLC. She is responsible for leading the development and execution of Topco’s own brand, marketing and people strategies...

...and strategic internal and external communications. Prior to joining Topco, O’Neill served as managing partner in a consulting company. She has also held communications roles at Honeywell, Accenture, and served as vice president of communications at Nielsen.

Emily Glass

Emily Glass
Director of HR and Talent Acquisition, Topco Associates LLC

Emily Glass is Director of HR and Talent Acquisition at Topco Associates and is a strategic partner and consultant to leadership on human resources, talent acquisition, diversity, equity and inclusion, and people-management practices and policies. She collaborates with various stakeholders to align talent management practices with the overall business objectives.

Since joining Topco, she has revamped and relaunched Topco’s internship program, developed an entry-level rotational program for college graduates, and created the Diversity Equity and Inclusion (DEI) strategy.

George LatellaGeorge Latella
Food Marketing Professor, Saint Joseph’s University

George Latella has taught Food Marketing at Saint Joseph’s University for 30 years. He has received three Teaching Excellence awards and was voted the best Professor in the Haub School of Business in 2016 by students. 
 
 

He has conducted numerous U.S. study tours for International Scholars through the USDA and has also led the Senior Leadership of Ferrero Germany on facilitated tours. He has also done seminars for the NASFT regarding selling your products into specialty stores. He brings 35+ years of Sales/Marketing executive experience with Tastykake & his consulting into the classroom. Key positions at Tastykake included: Director of Key Accounts, Director of National Sales/New Business Development, Director of Customer Relations/E-Commerce, & Director of Marketing.

Andy Russick

Andy Russick
Vice President Sales, Marketing & Customer Service
Pacific Coast Producers

Andy Russick is the Vice President of Sales, Marketing and Customer Service for Pacific Coast Producers. Over his 37 years with PCP, he has held the positions of Vice President of Retail Sales, Director of Retail Sales, National Sales Manager, Regional Sales Manager, and more.

He began working for Pacific Coast Producers shortly after his time at Santa Clara University, where he graduated in 1986 with a degree in Economics.

Thomas Kennedy

Thomas Kennedy
Senior Director Retail Sales
Rema Foods

Thomas Kennedy is the Senior Director of Retail Sales for Rema Foods, Inc. Prior to Rema, Thomas spent 15-years as Director Member Development (a new business development position) for Topco.
 

Prior to Topco, Thomas worked in CPG sales for Consolidated Biscuit Company, Bake-Line Products (a division of the Keebler Company) along with several years with Daymon at both retail and wholesale customers.

Ricky Volpe

Ricky Volpe
Professor of Agribusiness
California Polytechnic State University

Ricky Volpe received his Ph.D. in Agricultural and Resource Economics from UC Davis in 2010. He spent four years working as an economist at the USDA Economic Research Service in Washington D.C. where he researched food price formation, competitiveness in the food industry, ...

...and was also responsible for forecasting retail food price inflation at the national level.

Now at Cal Poly, Ricky teaches courses on food retail and supply chain management. He works closely with industry leaders in food retailing, wholesaling, and distribution to facilitate collaboration on public-private partnerships, student internships, and scholarships.

Sam Mayberry

Sam Mayberry
President
Sam Mayberry Consulting, LLC 

Sam Mayberry is a grocery industry veteran, possessing a diverse skillset gained from leadership positions in the retail, wholesale, and eCommerce channels. Throughout his career, Sam has played a crucial role in driving change and transformation at local, regional, and national levels. 

In 2017, Sam established Sam Mayberry Consulting, LLC where he assists both manufacturers and retail clients in developing and enhancing the skills necessary to thrive in a competitive market. His passion for sharing knowledge and expertise is evident through past participation with share groups and his involvement with the PLMA Executive Education program.