The Importance of Authenticity in Marketing International Food Products
Source
PLMA

In 2020, PLMA commissioned a survey of 800 household grocery shoppers to investigate their opinions and preferences with respect to international food and non-food products. These are all brands of products marketed by American retailers with an international character and orientation. The survey produced two reports, this one and the one shown below: "The Growing Popularity of International Grocery Products in the US."

PLMA's 2023 Private Label Report
Source
PLMA/IRI

2022 was a banner year for store brands across all U.S. retail channels. Powered by a double digit increase in dollar sales, nearly twice the rate of national brands, store brands set new records in annual dollar sales as well as dollar and unit shares. PLMA’s 2023 Private Label Report provides information on store brand and national brand sales in departments as well as select categories and subcategories. Members and retailers who want to dig deeper can go to IRI Unify's portal on plma.com.

PLMA's 2022 Private Label Report
Source
PLMA/IRI

Following unprecedented double digit dollar gains of 2020, and predictions from some experts that sales would inevitably fall in the year ahead, store brands held serve in 2021, as the products improved by 1%, according to IRI. Store brands’ annual dollar volume increased by $1.9bn, setting a new record of $199bn for sales in all U.S. retailing channels. National brands gained 2.7% in dollar sales, or $926.9bn, bringing overall industry revenue to $1.13tn, up 2.4% vs the previous year.

Stretching Food Benefits: SNAP Recipients Speak Out On Shopping & Store Brands
Source
PLMA

The Private Label Manufacturers Association has conducted what is believed to be the first nationwide survey on the habits and attitudes of SNAP participants towards shopping for food with their monthly benefits, with a particular focus on their purchase of store brand products. The purpose of the survey is to create a roadmap of ways retailers can encourage SNAP customers to spend more of their benefits on store brands with aggressive promotional strategies, especially during the first two weeks of each month when most states reload recipients’ EBT cards.

How America’s Eating Habits Are Changing
Source
PLMA

It may be biggest strategic question facing food retailers today: How do you appeal to a huge new generation of grocery shoppers and turn them into loyal customers? PLMA’s new report “How America’s Eating Habits Are Changing” examines the ways millennial consumers are changing the rules for food marketing, and what store brands can learn from this important consumer group.