PLMA’s 2026 Private Label Report, "Store Brands: A Bright Beacon In U.S. Retail Landscape," documents new levels of growth for the U.S. store brands industry. In 2025, units and dollars achieved record highs in sales and shares as well as in annual volume, which was $282.8 billion, up $9 billion over 2024. The report features seventeen reader friendly data tables that illustrate YoY sales results in eleven food and nonfood departments and select categories and subcategories.

PLMA’s 2025 Private Label Report details another year of record-setting sales results for the store brands industry as sales passed a quarter of a trillion dollars. Shares of both units and dollars set new records and annual store brand sales reached $270.6 billion, an increase of $9 billion from 2023. The annual report drills down on store brand and national brand sales in departments as well as top unit and dollar sales for select categories.

PLMA's 2024 Private Label Report details another year of record-setting sales results for the store brands industry. Shares of both unit sales and dollar sales set new records and annual store brand sales reached $236.3 billion, an increase of $10.1 billion from 2022, establishing another all-time mark. The annual report drills down on store brand and national brand sales in departments as well as unit and dollar sales for select categories. Members and retailers who want to dig deeper can go to Circana’s Unify+ portal on members.plma.com.

Gen Z, 80 million strong, is the next great consumer bulge and the most diverse, best-educated and most stressed-out generation in the country’s history. Gen Zers' shopping behavior is marked by their reputation as digitally astute; health, environmental and socially conscious; convenience-oriented, value-driven and seekers of authentic experiences. PLMA commissioned a survey of Gen Z with questions on their attitudes towards store brands, such as their awareness of the products, how often they buy them and how they compare them to national brands.

2022 was a banner year for store brands across all U.S. retail channels. Powered by a double digit increase in dollar sales, nearly twice the rate of national brands, store brands set new records in annual dollar sales as well as dollar and unit shares. PLMA’s 2023 Private Label Report provides information on store brand and national brand sales in departments as well as select categories and subcategories. Members and retailers who want to dig deeper can go to Circan's Unify+ portal on members.plma.com.