PLMA's 2023 Private Label Report


2022 was a banner year for store brands across all U.S. retail channels. Powered by a double digit increase in dollar sales, nearly twice the rate of national brands, store brands set new records in annual dollar sales as well as dollar and unit shares. PLMA’s 2023 Private Label Report provides information on store brand and national brand sales in departments as well as select categories and subcategories. Members and retailers who want to dig deeper can go to Circan's Unify+ portal on

PLMA 2023 Report Cover