PLMA's 2024 Private Label Report

Circana Unify+™/PLMA

PLMA's 2024 Private Label Report details another year of record-setting sales results for the store brands industry. Shares of both unit sales and dollar sales set new records and annual store brand sales reached $236.3 billion, an increase of $10.1 billion from 2022, establishing another all-time mark. The annual report drills down on store brand and national brand sales in departments as well as unit and dollar sales for select categories. Members and retailers who want to dig deeper can go to Circana’s Unify+ portal on

PLMA 2024