The Importance of Authenticity in Marketing International Food Products


In 2020, PLMA commissioned a survey of some 800 principal household grocery shoppers across the U.S. to investigate their opinions and preferences with respect to international food products. These are all brands of products that are marketed by American retailers with a clear and strong international character and orientation and are made domestically or are imported. The survey was conducted for PLMA by Surveylab,a global leader in customized online research.

International Products Authenticity and American Retailers