The Importance of Authenticity in Marketing International Food Products


In 2020, PLMA commissioned a survey of 800 household grocery shoppers to investigate their opinions and preferences with respect to international food and non-food products. These are all brands of products marketed by American retailers with an international character and orientation. The survey produced two reports, this one and the one shown below: "The Growing Popularity of International Grocery Products in the US."

International Products Authenticity and American Retailers