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Private Label Then and Now: Lessons from the 1970s

What are the similarities between the current economic landscape and 1970s-style stagflation? What are the opportunities for store brands? To find out, PLMA convened a year-ahead panel discussion featuring three industry veterans: Thomas Ewing, T. Marzetti Company; Mark Krakauer, MWK Marketing and consumer goods consultant; and Jim Wisner of Wisner Marketing. The panelists share their perspectives on quality, consistency and other factors that position store brand food and nonfoods for success in the year ahead, including growing potential for premium private label. Michael Sansolo moderates. Click here for the full panel discussion.