Store Brands Quadruple National Brands in First Half 2025
StoreBrandsQuadruple
Dollar sales for store brands grew four times faster than those for national brands in the first-half of 2025, according to just-released six-month data from Circana. Maureen Donoghue shares the first look at PLMA’s exclusive Circana data. Find out where store brands are edging out national brands. Hear about the steady advancement of store brands and which departments are growing the fastest.
Small Formats are Big News

Evolving consumer shopping habits have prompted certain retailers to modify their store formats. Among other advantages, stores with a smaller footprint meet shopper demand for quicker, more frequent shopping visits; a wider selection of fresh products and a more personalized experience. What’s more, they carry lower overhead costs. Plus, they enable retailers to enter new markets. McMillanDoolittle has conducted research on small-concept initiatives, including those at Whole Foods Market, Sprouts Farmers Market and BJ’s Wholesale Club. Amanda Lai, Director of Food Industry Practice at McMillanDoolitle, speaks with Carol Angrisani about the results

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