In this insightful PLMA Live! presents Lunch & Learn session, industry consulting and branding experts Bobby Gibbs and David Mayer will reveal the transformative impact of private brands on consumers engagement through social media strategies. The discussion will look at best-in-class marketing methods that move past traditional tactics. Participants will learn important tips on using social media partnerships and content creation to win consumer loyalty and boost retail success.

NEW YORK (January 21, 2025) - PLMA has announced that nominations are now being accepted for the Private Label Hall of Fame, Class of 2025.

The nomination period will be open until February 7 at plma.com. Click here to nominate a candidate.

Presented by PLMA and Store Brands, the prestigious Hall of Fame was created by PLMA in 2006 to honor and celebrate distinguished members of the private label industry for their achievements and contributions.

“We look forward to receiving nominations for the Private Label Hall of Fame, Class of 2025,” said PLMA President Peggy Davies. “If you know someone who should be recognized for their time, talent and accomplishments, now is the time to submit a ballot."

Individuals will be recognized in four categories: Lifetime Achievement, Private Brand Champion, Private Brand Innovator, and Next Gen Private Label Leader.

Eligible candidates include retailers, wholesalers, manufacturers, the trade press, market researchers, consultants and others who have contributed to the growth and development of the private label industry.

The Hall of Fame currently has more than 100 inductees. Nominees selected for the Class of 2025 will be notified by the end of February and inducted at PLMA’s Annual Meeting & Leadership Conference in Scottsdale in April.

Profiles on all inductees will be featured on StoreBrands.com, and posted in the Hall of Fame section of plma.com. 

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NEW YORK (January 16, 2025) - Sales of store brands increased $9 billion to a record $271 billion last year compared to 2023, according to PLMA’s latest Circana Unify+ data.

This represents a 3.9% rise in dollar sales in all outlets from Jan. 8 to Dec. 29, 2024, versus the same period in 2023. Private label growth outpaced national brands, which grew 1% in dollar sales.

Sales of store brands hit a record high last year,” said PLMA President Peggy Davies. “The quality, value and innovation that store brands provide can’t be beat.”

Over the past four years, annual store brand dollar sales have increased by over $51 billion, a 23.6% gain. In addition, since 2021, store brand unit sales rose 2.3%, while national brands fell 6.8%.

All 10 food and nonedible departments that Circana tracks showed store brand dollar growth over the year before. Refrigerated (+7.5%), General Food (+4.3%) and Beverages (+4%) had some of the highest growth. In unit sales growth, the top departments were Beverages (+3.5%), Pet Care (+3.5%) and Home Care (+3.3%).

More detailed insights and information, including top category sales and monthly trends, will be revealed in PLMA’s 2025 Private Label Report, which will be released in February.

The news of the record $271 billion in store brand sales comes during the January debut of Store Brands Month, which salutes the availability and quality of store brands across all retail channels.

About PLMA

The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 4,500 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and its World of Private Label International Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. Follow PLMA on plma.com, plmainternational.com, and on social media: