Jeannine Buscher, Co-Founder and EVP of Innovation, FedUp Foods
With a background in psychology and occupational therapy, Jeannine brings a unique perspective to food innovation, integrating science, sustainability, and consumer insights to develop high-quality, functional beverages at scale at FedUp Foods. In 2008, she co-founded a pioneering kombucha brand that started as a small home kitchen operation that grew into a leading force in the functional beverage industry. Under her leadership, FedUp Foods has grown from a small batch kombucha producer into a multi-category functional beverage manufacturer, shifting its focus to private label beverage manufacturing and establishing a platform for regenerative business practices.