Thomas Becker, (former) Director of Proprietary Brands at Circle K
Thomas Becker is a private brand strategist and industry innovator with over 20 years of experience driving brand transformation and market expansion in retail and CPG. He has been instrumental in shaping the growth and evolution of private brands in the U.S., leading portfolio overhauls, strategic merchandising, and groundbreaking marketing initiatives at Ahold, OfficeMax, and Circle K and consulted multiple retailers on private brand strategy. His work has led to the launch of over 1,000 new products and the creation of award-winning brands, setting new industry benchmarks.