Promotional Ideas & Examples

On this page

What Can My Stores Do Promotional Themes Retailer Examples

What can my stores do during Store Brands Month?

Activations draw from what leading retailers have already done. Pick what fits your footprint, merchandising calendar, and creative capacity:

  • In-store signage, displays, and product sampling
  • Online circular promotions and e-commerce merchandising
  • Employee and internal team education on the benefits of store brands
  • B2B social media posts promoting your own brands
  • Podcasts and influencer reels on consumer-facing social channels
  • Press releases to trade and consumer media outlets
  • PR placements on local television morning shows
  • In-store events and demos (proven to increase trial and sales)

Are there suggested promotional themes for January?

January is a strong moment for these consumer-relevant themes:

  • New year, new you: health, wellness, and self care products
  • Cold and flu season: one of the key January driving factors, with pantry, OTC, and wellness essentials
  • Post-holiday cooking fatigue: one-pot meals, grab-and-go, transforming leftovers
  • Clean sweep for the new year: closet, pantry, and home office organization
  • Healthy meals: categories aimed at consumers eating better in the new year
  • NFL Playoffs: cocktails, mocktails, appetizers, and party supplies

Retailer Examples

Real activations from Store Brands Month in 2025 and 2026. Use these as conversation starters with your internal team, or as a template you can adapt.

Albertsons

What they did

In-store promotions, digital circulars and coordinated employee campaigns on LinkedIn, Instagram, and Facebook across all divisions. App-integrated "Our Brands" spotlight during the full month.

Outcome

Broadest omnichannel reach of any participant, with meaningful social amplification across both corporate and store-level accounts.

Giant Eagle

What they did

In-store display with weekly circular integration, scheduled around a January 23 activation aligned to their private label planning calendar.

Outcome

Full circular integration demonstrated that Store Brands Month can be treated as the retailer's own brand event, not just a supplier-driven promotion.

K-VA-T / Food City

What they did

YouTube video on the Food City channel plus Instagram, Facebook, and LinkedIn posts, reshared and amplified through the week.

Outcome

Video-first approach generated strong earned media and set a replicable content template for regional grocers.

Associated Wholesale Grocers (AWG)

What they did

Social media campaign across LinkedIn, Facebook, and Instagram, with member co-op amplification through the AWG network.

Outcome

Demonstrated how a co-op model can scale Store Brands Month participation across independent members with minimal per-store investment.

January 8, 2026

Celebrate Store Brands Month with AWG Brands

January is Store Brands Month. To kick things off Sean Kosednar is joined by Cara Finger, AWG Brands Marketing Manager. The two talk about what AWG Brands is doing to celebrate.

Listen Now

Walgreens

What they did

The LinkedIn post highlighted how Walgreens used Store Brands Month to strengthen awareness and trust in its owned brands. The company emphasized its long history in private label, broad product assortment, commitment to quality through third-party testing and satisfaction guarantees, and innovation through award-winning and first-to-market products.

Outcome

Overall, this post was an excellent example of how LinkedIn can be used to effectively promote own brands. The messaging clearly reinforced Walgreens’ reputation for quality, value, and innovation while successfully driving awareness and engagement during Store Brands Month.

Dollar General

What they did

Dollar General posted on LinkedIn to use Store Brands Month as both a celebration and promotional opportunity by highlighting Dollar General’s award-winning private label products, commitment to innovation, and broad store brand portfolio.

Outcome

Through industry recognition, customer-focused messaging, and acknowledgment of employee contributions, Dollar General reinforced the quality, value, and trust behind its private brands while supporting PLMA’s broader mission of increasing awareness and credibility for store brands across the retail industry.

Follow Store Brands Month on

Who do I contact with questions?

For an immediate response, contact Suzanne Caputo, Director of Retail Trade Relations, at scaputo@plma.com with any questions you may have about Store Brands Month.
Or, email storebrandsmonth@plma.com for more information.