Social Media Collaboration

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Influencer PartnershipsInstagram Recap Growth Trends

PLMA partners with consumer-facing influencers to amplify Store Brands Month across food, lifestyle, DIY, wellness, family, and value content categories. Past activations included recipe reels and posts, pantry-stocking content, gift ideas and holiday inspiration, and health and wellness videos across Instagram, Facebook, TikTok, and YouTube. Together with our influencer support, PLMA’s Store Brands Month Instagram saw a 2,800% increase in followers year over year. In addition. PLMA recently introduced its Store Brands Month Face Book page with similar content. Retailers are welcome and encouraged to reshare and tag PLMA's influencer content across their owned channels throughout the month.

The Power of Influencer Partnerships

Instagram performance during Store Brands Month was overwhelmingly driven by influencer collaborations. A staggering 98% of total views came from collaborative posts, proving the value of creator partnerships.

98%

of all views came from influencer collaborations

Non-Collaborate

12K

Collaborate

557K

Influencer Partners

Seasonal brand asset - Lowes promotional image

Instagram Recap: Store Brands Month 2026

Our Instagram campaign for Store Brands Month 2026 exceeded expectations, driving significant visibility and engagement.

Total Views

568,730

Across all Instagram content

Collaborate Views

557,199

98% from influencer partnerships

Follower Growth

+62%

761 → 1,233 in January

Source: PLMA Instagram Analytics, January 2026.

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Who do I contact with questions?

For an immediate response, contact Suzanne Caputo, Director of Retail Trade Relations, at scaputo@plma.com with any questions you may have about Store Brands Month.
Or, email storebrandsmonth@plma.com for more information.