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Using any of the industry statistics below is an impactful way to show consumers the positive attributes of store brands. Whether its a private brand fact, or consumer statistic on store brands, using a simple line below can help deliver a powerful message to your shoppers on why to shop store brands!
In 2024, total sales of store brands reached $271 billion -- an increase of $9 billion year-over-year and an all-time record -- across brick and mortar and online supermarkets, drug chains and mass merchandisers. Total sales of store brand units were up 1.5 billion to 67.4 billion, also a record.
Store brand dollar sales in all outlets increased 4X that of national brands as the products surged ahead 3.9% compared to a gain of 1% for their branded counterparts. In unit sales the head to head disparity was much the same. Store brands advanced 2.3% while national brands fell -0.6%.
Over the past four years, annual dollar sales of store brands improved by $51.7 billion, or plus 23.6%, while annual store brand unit sales increased 2.1%, or up 1.4 billion. During the same period national brands gained 11.5% in annual dollar sales but slumped -6.8%, or off 16.2 billion, in annual unit sales.
- One of every four products purchased in U.S. grocery stores during 2024 carried the store's name or one of its brands.
- Surveys reveal consumers save one-third or more on grocery items every time they shop by opting for store brands over national brands.
- Studies say consumers who have a positive experience when trialing a store brand tend to make the store brand their new favorite over a national brand.
- Store brand dollar sales in 2024 were $271 billion, an all-time high. Unit sales were also a record at 67.4 billion.
- Over the past four years, annual sales of store brands increased $51.7 billion, or plus 23.6%, while annual store brand unit sales moved ahead 1.4 billion or up 2.1%.
- Store brands grew across the store, racking up dollar gains in 129 of 167 edible categories and unit sales improvements in 118. Among 153 non-edible categories, store brand dollars grew in 79 and units rose in 85.