Store Brands Month

Store Brands Month is a nationwide collaboration of retailers, wholesalers, and private label suppliers, promoting store brand products to the country's grocery shoppers.

January 2026

Retailer Toolkit

Working in conjunction with your industry partners (manufacturers, distributors, brokers/sales agents), the Retailer Toolkit has tools and ideas to help you create effective and profitable Store Brands Month campaigns.

PLMA invites you to utilize the sample promotional ideas for in-store promotions, videos, social media and influencer content.

Store Brands Month logos and graphics are also available for in-store signage, circulars, press releases, marketing materials, social media and internal communications.

Looking for more ideas or need additional information? Please contact Suzanne Caputo, PLMA’s Director of Retail Trade Relations at scaputo@plma.com.

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