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PLMA's 2025 Salute to Excellence® Awards: 800+ Products Compete

Fifty North America retailers nominated new foods, beverages and nonfoods products for a prestigious PLMA Salute to Excellence® Award. Maureen Donoghue will show you some of this year's early favorites in the store brands marketplace. Winners will be revealed at PLMA's Private Label Trade Show in November.
PLMA's 2025 Salute to Excellence® Awards: 800+ Products Compete
Retailers, Wholesalers Share Private Label Insights
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FOR IMMEDIATE RELEASE
Contact: press@plma.com

Retailers, Wholesalers Share Private Label Insights

Hear from Associated Wholesale Grocers, C&S Wholesale Grocers, Misfits Market, Thrive Market

NEW YORK (September 30, 2025) - Executives at several of the country's leading retailers and wholesalers will reveal their store brand philosophies, goals and what they expect to see at PLMA's 2025 Private Label Trade Show, November 16-18 at the Donald E. Stephens Convention Center in Chicago.

"Meet the Retailers" and "Meet the Wholesalers" are twinned programs that are part of PLMA's popular PLMA Live! Lunch and Learn online speaker series.

“These four upcoming sessions are geared to food and nonfood suppliers who will exhibit at PLMA's 2025 ‘Store Brands Marketplace’ Private Label Trade Show,” said PLMA President Peggy Davies. “The insights shared will help them elevate their experiences at the Show.”

The “Meet the Retailers and Wholesalers” schedule:

October 9 - Emily Detwiler, Vice President, Private Brands, Associated Wholesale Grocers

October 16 - Morgan Drummond, Senior Director of Private Label; and Madeline Lubowitz, Product Development Manager, both of Misfits Market

October 30 - Brianna Waldoch, Senior Director of Owned Brand, Thrive Market

November 6 - Mark Gilliand, Senior Director of Our Brands, C&S Wholesale Grocers

Each session begins at 12:30 p.m. ET and runs about 45 minutes. Registration is complimentary.

Click here for more information.

PLMA's annual Private Label Trade Show has been recognized by Trade Show Executive magazine as a Gold 100 honoree for 2024, placing it among the largest shows conducted in the U.S. last year. This marks the 13th time since 2010 that the PLMA Show has been ranked on the prestigious TSE Gold 100 list.

Registration is open. Click here or visit storebrandsmarketplace.com for more information. 

About PLMA

The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 5,200 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and World of Private Label International Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. An advocate for the industry, PLMA created Store Brands Month, a nationwide collaboration of retailers, wholesalers, and private label suppliers, promoting store brand products to the country's grocery shoppers. The month-long event focuses on increasing consumer attention to the quality, value and innovation of store brand products across all categories within brick and mortar and online retail formats. For more information, visit plma.com, plmainternational.com, and follow PLMA:

#PLMA

Beyond Price: Elevating Private Brands in a Digital-First Marketplace

Offering insights to store brand suppliers with speakers from AWG, Misfits Market, Thrive Market and C&S Wholesale Grocers

Experience the 'Store Brands Marketplace'

PLMA's 2025 World of Private Label International Trade Show, held May 20-21 in Amsterdam, featured 3,150 exhibitors from 75 countries.  In all, more than 32,000 trade professionals - including retailers, exhibitors and other visitors from 125 countries - attended the event. Judith Kolenburg reports on trends she found in the Idea Supermarket®, a special showcase featuring the latest product and packaging trends from around the globe. Among the products Kolenburg profiles: items for new moms and babies from Boots and dm-drogerie markt; and sports nutrition from Auchan and Aldi.

Store Brands Month is a nationwide collaboration of retailers, wholesalers, and private label suppliers, promoting store brand products to the country's grocery shoppers.

PLMA's 2023 Trade Show to Hail 'The Store Brands Phenomenon'

The largest event for store brands in North America is set for November 12-14 in Chicago

NEW YORK (April 24, 2023) - At a time when store brands have grown to become a $230 billion industry in the U.S., PLMA has announced a fitting theme for its 2023 Private Label Trade Show: “The Store Brands Phenomenon.”

The show will be held November 12-14 at the Donald E. Stephens Convention Center in Chicago.

"'The Store Brands Phenomenon' theme is appropriate in many ways," said PLMA President Peggy Davies. "Hailed as dynamic, innovative and pervasive, store brands offer boundless opportunities for retailers, manufacturers and trade suppliers."

The growth of store brands has been strong and steady. By the end of 2022, PLMA calculates that annual store brand sales had increased by 40% over a five-year period. Last year's double-digit gains continued through the first quarter of 2023, according to Circana. Sales and dollar and unit market shares are at all-time highs. 

They are the shopper’s best friend, offering innovation, performance and quality. Store brands accounted for nearly one-third of all new sales flowing into U.S. retailing last year.

And there's more to come. Every day, store brand products are moving into new categories, new chains, new channels, and new platforms.

Store brands are a powerful retailer component that provides important points of differentiation, competitive advantage and builds consumer loyalty," added Davies.

The 2023 Private Label Trade Show will reflect this expansion. PLMA expects that over 1,500 companies will be exhibiting and 5,000 individuals attending.

"For more than 40 years, PLMA has provided supermarkets, supercenters, drug chains, wholesale clubs, dollar and specialty stores, mass merchandisers, importers and exporters, and e-commerce retailers an exclusive venue to discover the latest food and non-food products, ingredients, flavors, fragrances, and packaging,” Davies said.

For more information on "The Store Brands Phenomenon" trade show, contact PLMA at +1 212 972-3131, email info@plma.com or click here for more information.

About PLMA

The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 4,000 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and its World of Private Label Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. Follow PLMA on plma.com, plmainternational.com, Twitter and LinkedIn.