Tariffs and Store Brands: The Latest FMCG Outlook
This presentation with Neil Saunders of GlobalData examines the impact tariffs are having on the store brand landscape and how retailers and manufacturers are responding. It also explores consumer reactions to the impacts of tariffs and how this is reshaping the store brand experience. An outlook explores how this will evolve over 2027 and beyond and the implications for the industry.
The Core Principles of Sales Message Architecture
As good as your solutions and products are, it’s always hard to tell a complex story well. But the way you tell your story matters, and executives are discovering that one of the most powerful levers they can pull is the lever of messaging. Oratium’s Michael Hubble will explore what goes wrong with traditional messaging and unpacks the critical principles to build world-class commercial conversations aligned with how the human brain processes information.
Building Private Brands That Drive Destination and Growth
Private brands enable retailers to distinguish their proposition from alternatives to win share of basket while also providing stronger economics than national brands. In this session, David Mayer will detail what it takes to build a winning Private Brand and offer practical guidance for how to deliver results.
Ultra-Processed Foods: What Manufacturers Need to Know
A federal ultra-processed foods definition is in final review, and retailers are already writing their own. Dr. Kantha Shelke’s presentation will explain how private label manufacturers can navigate these new challenges. This includes a pragmatic read on what qualifications are, where portfolios are exposed, and go-to-market strategies. Shelke will also explore how to reformulate and communicate without forfeiting margin, shelf space, or consumer trust.