Tariffs and Store Brands: The Latest FMCG Outlook
This presentation examines the impact tariffs are having on the store brand landscape and how retailers and manufacturers are responding. It also explores consumer reactions to the impacts of tariffs and how this is reshaping the store brand experience. An outlook explores how this will evolve over 2027 and beyond and the implications for the industry.
The Core Principles of Sales Message Architecture
As good as your solutions and products are, it’s always hard to tell a complex story well. But the way you tell your story matters, and executives are discovering that one of the most powerful levers they can pull is the lever of messaging. Oratium’s Michael Hubble will explore what goes wrong with traditional messaging and unpacks the critical principles to build world-class commercial conversations aligned with how the human brain processes information.