Kristin Provost, Senior Manager, Category Insights, Topco Associates, LLC, is a second-generation private label champion: Both of her parents were Topco Associates. Over the past 13 years, she was first a member of the quality assurance team, then transitioned to category management where she’s held a variety of positions of increasing responsibility. Kristin believes focusing on the business through a shopper-centric and data-driven lens is the key to successful category management. She works with the company’s category and sourcing team to deep dive into data to develop strategies and tactics to drive sustainable, long-term growth and is a strong advocate for seamless omnichannel shopping by leveraging technology to enhance the shopper experience.