Alicia Cook, Category Director, Save A Lot, has a keen ability to stay abreast of industry trends through her partnership with key suppliers. She recognizes the importance of speed to market and has delivered private label programs from conception to shelf in as little as three months. Alicia is always anticipating new trends and ways to incorporate new flavors and products into her assortment to keep the store relevant and exciting for shoppers. She’s nimble in her ability to flex the assortment to meet the consumers’ need for opening price point options and the consistency of quality has developed repeat customers and built a loyal customer base within the category. Her strategic supplier partnerships have positively contributed to total company results by keeping products on the shelf and bringing in higher profit margins than national brand equivalent products.