Casey Creegan, Manager of Merchandising, Love’s Travel Stops, is the creator and prime mover of the private label branding structure at Love’s. Casey introduced the idea of bringing private label to Love’s in 2017 and today the company carries more than 400 products across many categories. She has spent more than 10 years in the retail industry focusing on brand building, licensing and category management and brings new development strategies to Love’s branding. Casey works closely in creating Love’s self-distribution model with the sourcing team to support hundreds of new items introduced each year.