Roger Scommegna, CEO, Flying Blue Imports, began his career in the beverage industry 20 years ago by marrying his love for wine and business to create Three Thieves. He has gone on to create a variety of startup beverage companies and his private label programs are a point of pride for his customers. He understands the business of private label, including pricing, margins and distribution strategies that have developed high-quality products that meet the needs of customers. He utilizes a customer-centric approach to product design, development, marketing, and distribution. Roger’s strong relationships with suppliers, manufacturers and distributors allows him to bring products to market quickly and efficiently along with companion experiences for consumers on social media, online video, and websites to engage and encourage viral sharing.