Jill Sando, Executive Vice President and Chief Merchandising Officer, Target, has been a leader in the private label space for more than two decades and is widely considered to be one of the industry’s most skilled merchants. She has paved the way for Target’s expansive portfolio of own brands across five merchandising categories and has championed countless brand launches and corporate initiatives. Through merchandising, Jill has elevated Target’s $30 billion brand portfolio, while offering an unbeatable combination of design, quality, and value. Each owned brand plays a distinctive role, anchoring Target’s brand and guest values such as inclusivity, sustainability, quality and value. As a forward-thinker, Jill is tuned to the mindset of Target guests and consumer trends in order to anticipate what’s next. Through strategic and creative vision, she introduced many owned brands over the past few years. Her dedication and expertise continue to give guests even more reasons to choose Target and its own brands.