Nils Clement is the Founder and CEO of Euro Caps BV and is considered a trailblazer and private brand champion in creating affordable luxury in the coffee capsules industry. Nils took his first steps into entrepreneurship with Albert Heijn and Starbucks, going on to create Euro Caps in 2012. With a unique blend of entrepreneurship, foresight, and spirit, Nils has successfully positioned Euro Caps as not merely a cost-effective alternative to the A brand, but rather, a high-quality indulgent coffee experience. His profound coffee expertise, combined with his approach and innovation, has not only disrupted the status quo but also redefined the landscape of coffee. With his investments in quality machinery, training, and personnel, he has crafted a high-quality portfolio for industry-leading retailers including Aldi, Lidl, Kroger, Target, and others. Looking ahead, he is fully committed to developing a completely biodegradable fiber-based capsule and, by 2030, aims to become one of the largest and most sustainable private label capsule suppliers.