Peter Kroner is Managing Partner, Marketing Concepts Group, a position he has held for 35 years after launching his career as Director of Corporate Purchasing for Aldi in the early 1980s. Working in the private label sector for his entire professional life, Peter was an early crusader for making store brands “better than” the national brands. He saw the appeal of elevating the quality and flavor profiles of private labels in categories that could benefit from innovation and exciting flavors and has helped hundreds of private label manufacturers take their business to the next level by selling their products to national retailers. Both as a buyer on the retail side, and on the brokerage side of the private label business, Peter has shown a remarkable level of integrity and character to all those he has worked with in the industry and most consider it his most notable career achievement.