2025 University Outreach Schedule
SATURDAY, NOVEMBER 15 | Room | |
| 10:00 AM | Welcome and Introductions Peggy Davies - PLMA Sam Mayberry - Mayberry Consulting, LLC | O'Hare Ballroom |
| 10:10 AM | Behind the Association: Discovering the Role of PLMA Peggy Davies - PLMA | O'Hare Ballroom |
| 10:20 AM | Store Brands are Everywhere Tom Becker | O'Hare Ballroom |
| 11:00 AM | Break | |
| 11:15 AM | Brand Strategy - At Shelf & Online and Breakout Theo Schweitz - Drive Wheel Peer Groups | DFW |
| 12:30 PM | Lunch | Hartsfield |
| 1:30 PM | Consumer Retail Psychology Dr. Sara Williamson - SUNY College at Old Westbury | O'Hare Ballroom |
| 2:30 PM | Innovation in Product & Packaging Jac Ross - Sprouts Farmers Market | O'Hare Ballroom |
| 3:45 PM | Store Tour Overview Dr. Sara Williamson - SUNY College at Old Westbury | O'Hare Ballroom |
| 4:00 PM | Store Tours Hosts: Jim Daly - Private Brands Sales and Marketing Inc. Thomas Kennedy - Rema Foods Inc. | |
SUNDAY, NOVEMBER 16 | ||
| 9:30 AM | Welcome Sam Mayberry - Mayberry Consulting, LLC | O'Hare Ballroom |
| 9:40 AM | Applying New Perspectives: Consumer-Centric Product Innovation Dr. Sara Williamson - SUNY College at Old Westbury Jac Ross - Sprouts Farmers Market | O'Hare Ballroom |
| 10:20 AM | Break | |
| 10:30 AM | Breaking the Bot Loop: Marketing to the First Posthuman Consumers Dr. Russell Zwanka - Western Michigan University | O'Hare Ballroom |
| 11:00 AM | Retailer-Manufacturer Relationships Andy Russick - Pacific Coast Producers | O'Hare Ballroom |
| 11:30 AM | The State of Private Label Simon Cutts - SPINS | O'Hare Ballroom |
| 12:30 PM | Lunch - Classroom to Junior Boardroom | Hartsfield |
| 1:15 PM | Experimental Learning George Latella - Saint Joseph’s University | O'Hare Ballroom |
| 1:45 PM | Close Sam Mayberry - Mayberry Consulting, LLC | O'Hare Ballroom |
| 2:00 PM | PLMA's Opening Seminars | Grand Ballroom |
| 4:30 PM | Meet & Greet Exhibitor Host | Grand Ballroom GH |
| 7:00 PM | PLMA's Opening Reception | Rosemont Ballroom |
MONDAY, NOVEMBER 17 | ||
| 8:00 AM | Keynote Breakfast | Grand Ballroom |
| 9:00 AM | Show Floor with Exhibitor | Show Floor |
| 1:00 PM | Lunch - Brand Showdown Ricky Volpe – Cal Poly Animal Cookie Career Danell O’Neill - Topco Associates LLC Emily Glass - Topco Associates LLC | Convention Center 54/56/58 |
| 2:30 PM | Explore the Show | Show Floor |
| 6:00 PM | Show Floor Closes | |
TUESDAY, NOVEMBER 18 | ||
| 7:30 AM | Meet and Greet with the Retailer | Grand Ballroom E |
| 8:00 AM | Retail Trends Breakfast | Grand Ballroom |
| 9:00 AM | Show Floor with Retailer | Show Floor |
| 11:00 AM | Explore the Show | Show Floor |
| 4:00 PM | Show Floor Closes | |