Prompts, Plans, & Practical Uses for GenAI in CPG September 11, 2025
This talk explores how generative AI is quickly becoming a powerful tool for sales, operations, and executive teams in the CPG industry. Instead of big-picture hype, we’ll cover real-world use cases from crafting sharp emails to expediting research and drafting a POV. Attendees will walk away with specific prompts, smart frameworks, and a clear understanding of how to integrate GenAI into daily workflows—no technical background required.
Theo Schweitz
Chief Executive Officer
Drive Wheel Peer Groups
Theo Schweitz is CEO of Drive Wheel Peer Groups, where he organizes peer groups for food and consumer packaged goods leaders. He is driven to create opportunities for: collaboration, benchmarking, networking, and strategizing. These methods give leaders assurance they have the information they need to make confident business decisions.
With 25 peer groups covering all aspects of sales, marketing, logistics, and management, Theo can offer leaders confidence that when they present a new idea, it is well vetted by the best minds in the industry. Previously, Theo was the Director of Private Brand Food at Target where he oversaw brand positioning, product development, and promotional strategy for Target’s portfolio of brands. He was the VP of Strategy at BBDO advertising agency.