PLMA News Releases

Store Brands Set New Market Share Records: Outperform National Brands First Half of 2024

FOR IMMEDIATE RELEASE
Contact: press@plma.com

Private Label Sets New Market Share Records 
in First Half of 2024
Store brands continue to outperform national brands

NEW YORK (July 9, 202) -   Store brands reached all-time highs in both unit and dollar share during the first six months of 2024, compared to the same period a year ago, according to new Circana sales data provided exclusively to PLMA.

Unit market share was 22.9% and dollar market share was 20.4%, as of June 16.

“These record highs in market shares illustrate the ‘Store Brands Phenomenon’ that’s sweeping the retail industry across all channels, departments and categories,” said PLMA President Peggy Davies.

The improved market shares came on the strength of store brands' superior performance at checkout versus national brands. Store brand dollar sales were up 2.3%, vs. a gain of 1.1% for national brands. In unit sales, the difference was even greater: store brands increased by 2.5%, while national brands dropped 0.8%. 

Total store brand sales for the six months were $121 billion; national brand sales were $472 billion.

Results in the 10 individual product departments that Circana tracks for PLMA paint a clear picture of where store brand sales are doing well. It's nearly everywhere, as nine of the departments posted dollar sales gains for the 52 weeks ending June 16.

The Beauty department improved the most, up 10%; followed by Liquor (+8.8%), General Food (+6.9%), Home Care (+6.8%), Pet Care (+5.8%), Beverages (+4.3%), Frozen (+2.9%), General Merchandise (+2.2%), and Home (+1.7%). Only Refrigerated slipped, but it was a nominal minus 0.7%.

PLMA estimates that if sales continue at the current rate for the balance of the year, total store brand revenue for 2024 will exceed a quarter trillion dollars, setting a new record for annual sales.

About PLMA

The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 4,500 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and its World of Private Label International Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. Follow PLMA on plma.com, plmainternational.com, and on social media:

TwitterLinkedIn

Double-Digit Growth for Store Brands Beauty: Innovation Key Driver

banner

FOR IMMEDIATE RELEASE
Contact: press@plma.com

Empowering The Retail Industry: Everything to Know About PLMA’s  'The Store Brands Phenomenon 2024' Private Label Trade Show, Nov. 17-19
On-trend beauty, make-up, hair care, personal care products will be showcased in a dedicated pavilion at 
PLMA’s 'The Store Brands Phenomenon 2024' 
Private Label Trade Show, Nov. 17-19

NEW YORK (June 4, 2024) -  From Family Dollar’s hyaluronic acid serum to Sephora’s volumizing mascara, product innovation has led to the rapid rise of the store brand beauty and personal care market.

Total dollar sales of the private label beauty department rose 10.4% to $3.9 billion last year vs. the prior year; and unit sales were up 2% to 956 million, according to Circana data for PLMA. During the first quarter of 2024, Beauty was the leading sector among all food and nonfood departments, increasing by 7.9% in store brand dollar sales and 2.1% in unit sales.
Some of the biggest gainers include eye cosmetics (up 70% to $41 million in sales); lip cosmetics (up 50%, $26 million); facial cosmetics (up 37%, $49 million) and women's fragrances (up 29%, $50 million).

These and many other categories and segments - including hair care, men’s grooming, skincare, lip balm, serums, eye masks, bath and shower, nail care and beauty tools - will be showcased in a dedicated beauty and cosmetics pavilion at PLMA’s “The Store Brands Phenomenon 2024 - Empowering the Retail Industry” Private Label Trade Show, November 17-19 at the Donald E. Stephens Convention Center, Chicago.

“As sales figures prove, retailers are committed to beauty, cosmetics and personal care store brands by offering high-quality, innovative products at accessible price points,” said PLMA Corporate Vice President Anthony Aloia. “The beauty and cosmetics pavilion at the PLMA Show will empower retailers to build on these efforts by featuring all the must-have products that help consumers look and feel their best.” 

The impressive sales gains come at a time when retailers in all channels have introduced on-trend cosmetics, beauty tools, premium skincare products and more.

Among many other examples:

  • Family Dollar: Levitate Beauty, a collection of cleansers, serums, moisturizers, and more. All products are priced at $7 and under. The assortment includes specialty products like an exfoliating cleanser made with green tea and caviar lime extract. Plus, there’s an eye cream made with avocado oil, coffee extract and retinol; and hyaluronic acid serum infused with Provitamin B5.
  • Sephora: The Sephora Collection includes makeup, tools, skin care products and more. New items include a lacquer lipstick, volumizing mascara, eyeshadow primer, and clear false eyelash glue.
  • Target: Goodfellow & Co men’s grooming products, including shampoo, conditioner, beard oil and facial scrub.
  • Albertsons Cos.: Signature Care cherry almond scented lotion, oil-free eye makeup remover, foaming facial cleanser and dry touch sunscreen lotion.
  • CVS Pharmacy: one+other self-care staples, including barber shears, nail shapers, nail clippers, cotton balls and slant tweezers.

Beauty products will join foods, beverages and other nonfoods on exhibit at the Private Label Trade Show. More than 1,700 exhibitors and 2,800 booths will also showcase wine and spirits, shelf-stable foods and beverages, refrigerated and frozen foods, flavors and ingredients, authentic international foods and nonfoods, self-care, baby care, household goods, kitchenware, general merchandise, sustainable packaging, pet care, and much more.

Along with the exhibit hall, the show includes opening seminars, a keynote breakfast, retail trends breakfast, engaging networking events and informational displays.

Among the many special on-site exhibits:

  • PLMA’s Idea Supermarket®, featuring the latest product and packaging trends from around the globe.
  • New Product Expo, a showcase of product and packaging innovations from select companies exhibiting at the show.
  • PLMA’s 2024 Salute to Excellence award winners, a display of retailer food and non-food products that won a prestigious PLMA Salute to Excellence award for store brand innovation.

For more than 40 years, the PLMA Show has attracted major supermarkets, supercenters, drug chains, wholesale clubs, dollar and specialty stores, mass merchandisers, importers and exporters, e-commerce retailers and many others to find new products, make new contacts and discover new ideas.

Click here for registration information.

Click here to watch PLMA's news report on the beauty market.

About PLMA

The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 4,500 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and its World of Private Label International Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. Follow PLMA on plma.com, plmainternational.com, and on social media:

TwitterLinkedIn

Empowering The Retail Industry: Everything to Know About PLMA’s  'The Store Brands Phenomenon 2024' Private Label Trade Show, Nov. 17-19

Store Brands 2024
FOR IMMEDIATE RELEASE
Contact: press@plma.com
 

Empowering The Retail Industry: Everything to Know About PLMA’s  'The Store Brands Phenomenon 2024' Private Label Trade Show, Nov. 17-19
The premier event for store brands will showcase thousands of on-trend foods and nonfoods, including a special focus on beauty products, cosmetics and wine & spirits.

NEW YORK (May 1, 2024) - More than 13,000 exhibitors, retailers and other industry professionals are expected to attend PLMA’s “The Store Brands Phenomenon 2024” Private Label Trade Show, November 17-19 at the Donald E. Stephens Convention Center, Chicago.

This includes more than 1,700 exhibitors, 2,800 booths and thousands of retailers, wholesalers, distributors, and other visitors. The event is the largest of its kind and consistently receives a prestigious Gold 100 ranking as a top U.S. trade show.

The show’s tagline - “Empowering the Retail Industry” - perfectly describes how store brands are an essential part of the retail business model and a key element for success.

“Store brands and the PLMA Show empower retailers to thrive,” stressed Anthony Aloia, PLMA’s corporate vice president. He noted how this extends beyond traditional chains to specialty retail, convenience stores, online retailers, food service providers and many other formats.

Indeed, the event provides visitors and retailers of all types with one-stop-shopping on the bustling Show floor, which will feature the latest innovations in shelf-stable foods and beverages, refrigerated and frozen foods, flavors and ingredients, authentic international foods and nonfoods, self-care, baby care, household goods, kitchenware, general merchandise, sustainable packaging, pet care, and much more.

Two burgeoning private label product sectors - Beauty & Cosmetics and Wine & Spirits - will be a main attraction on the show floor. Last year, Beauty dollar sales jumped 11% to $3.8 billion, representing the largest dollar sales growth of all the departments that Circana tracks for PLMA. Dollar sales for private label wine grew 1.4% to $38.8 million for the 52 weeks ending April 21, 2024 vs the same period the prior year; and liquor sales jumped 28% to $9.5 million.

“We know that, statistically, the size of the wine and spirits department is significantly larger, given that several retailers are not represented in these figures,” Aloia said. “There is a growing opportunity here for both retailers and producers.”

Beyond the show floor, the event features, opening seminars, a keynote breakfast, retail trends breakfast, engaging networking events and informational displays.

Among the many special on-site exhibits:

  • PLMA’s Idea Supermarket®, featuring the latest product and packaging trends from around the globe.
  • New Product Expo, a showcase of select product and packaging innovations from companies exhibiting at the show.
  • PLMA’s Salute to Excellence Awards®, a display of retailer food and non-food product innovations that received the highest scores and were chosen best private label product in their category by industry and consumer judges as part of PLMA's prestigious Salute to Excellence Awards® product competition.

Many pre-show services are offered by PLMA, including Show Navigator, a mobile-friendly tool that provides information about the show.

The Show comes at a time when shoppers are filling their carts more than ever with private brands. Sales of store brands in all outlets increased $10.1 billion, or 4.7%, to a record $236.3 billion last year compared to 2022, according to PLMA’s 2024 Private Label Report. Store brands bested national brands, which grew 3.4% in dollar sales.

Compared to 2019, annual store brand dollar sales in 2023 increased by $60.2 billion, a 34% gain. Store brand dollar share rose 1.2 points to a record 18.9%. During the four-year period, store brand unit sales were ahead by 500 million and unit share improved 0.8 points to 20.7%, also a new high.
The store brands “phenomenon” continues this year: Store brands outperformed national brands in both dollar and unit sales for the first four months of 2024, according to Circana. Private label dollar sales were up 2.0%, compared to an increase of 1.1% for national brands. The results in unit sales were even more impressive: store brands rose by 2.5%, while national brands fell 1.0%. For the first four months of 2024, dollar share advanced to 20.5%, and unit share moved up to 23.1% - both are all-time high marks.

For more than 40 years, the PLMA Show has attracted major supermarkets, supercenters, drug chains, wholesale clubs, dollar and specialty stores, mass merchandisers, importers and exporters, e-commerce retailers and many others to find new products, make new contacts and discover new ideas. 
Exhibitor registration is now open. Visitor registration opens this summer.

Click here for more information.
Visit the PLMA Press Room for show logos and photos.

About PLMA

The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 4,500 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and its World of Private Label International Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. Follow PLMA on plma.com, plmainternational.com, and on social media:

TwitterLinkedIn

PLMA and Store Brands Announce The Private Label Hall of Fame - Class of 2024

hall fof fame‘Honorees Were Inducted at PLMA’s Annual Meeting & Leadership Conference in San Antonio

SAN ANTONIO (March 21, 2024) - The Private Label Hall of Fame induction ceremony took place here last night at PLMA’s 2024 Annual Meeting & Leadership Conference.

The Class of 2024 consists of 16 individuals who are honored in four categories:

Lifetime Achievement

  • Clay Dockery, Vice President, Private Label and Co-Manufacturing, Massimo Zanetti Beverage USA
  • Peter Kroner, Managing Partner, Marketing Concepts Group
  • Edward P. Salzano, President, EDNJ Associates
  • John W. Solomon, The Kroger Co. (Retired)

Private Brand Champion

  • Nils Clement, Founder and CEO, Euro Caps BV
  • Pam Ofri, Senior Director of Own Brands, Wakefern Food Corp.
  • Jac Ross, Vice President, Sprouts Brand, Sprouts Farmers Market
  • Nick Scangas, President and Chief Operating Officer, Cedar’s Mediterranean Foods

Private Brand Innovator

  • Pascale Courtemanche, R&D Director, Plats du Chef, C.H. Guenther & Son
  • Jackie Li, Senior Vice President, Private Brands and Global Sourcing, Dollar General
  • Dr. Rakesh Rathore, Chief Operating Officer, TrueChoicePack
  • Brooke Rice, Senior Director of Own Brands, Southeastern Grocers

Next Gen Private Label Leader

  • William Crosby, EVP, Crosby Foods Ltd.
  • Hope Lenhart, Director of Brand Management for Essentials, Beauty and Hardlines, Target
  • Chad Mallory, Senior Product Manager, Amazon Fresh Private Brand
  • Mohan Valluri, Vice President of Sales and R&D, Alamance Foods

The Next Gen Private Label Leader category honors those who are under the age of 40 and have grown their businesses through innovative thinking; Private Brand Innovator, awards those who have demonstrated out-of-the-box decision making leading to a new way of doing business; Private Brand Champion, recognizes those with a track record of developing successful initiatives that lead to category growth and who have vision and determination that cut through barriers and obstacles; and Lifetime Achievement, pays tribute to those who, over the span of their careers, have distinguished themselves as a leader of store brand development and innovation.

“We’re thrilled to honor this incredible group of men and women for their excellence in these four important categories,” said PLMA President Peggy Davies. “They truly deserve this special recognition for going above and beyond in their contributions.”

Presented by PLMA and Store Brands, the Private Label Hall of Fame was created in 2006 to recognize high achievers and thought leaders who have made significant contributions in their own organizations, as well as those who have set standards of excellence and accomplishment throughout the industry.

Retailers, manufacturers and suppliers, wholesalers, members of the press, market researchers and consultants were among the potential candidates.

Profiles on all inductees will be featured on StoreBrands.com and posted in the Hall of Fame section of plma.com.

About PLMA

The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 4,000 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and its World of Private Label Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. Follow PLMA on plma.com, plmainternational.com, and on social media:

TwitterLinkedIn

Store Brands Achieved Record Success in 2023

Dollar Sales Jumped 4.7% to $236.3 Billion, According to PLMA’s 2024 Private Label Report

NEW YORK (February 27, 2024) – Sales of store brands increased $10.1 billion to a record $236.3 billion last year compared to 2022, according to PLMA’s just-released 2024 Private Label Report.

That represents a 4.7% rise in dollar sales in all outlets from Jan. 1 to Dec. 31, 2023, versus the same period the prior year, according to the report. Store brands bested national brands, which grew 3.4% in dollar sales.

Compared to 2019, annual store brand dollar sales in 2023 increased by $60.2 billion, a 34% gain. Store brand dollar share rose 1.2 points to a record 18.9%.  During the four-year period, store brand unit sales were ahead by 500 million and unit share improved 0.8 points to 20.7%, also a new high.

The annual report analyzes store brand and national brand sales in unit and dollar sales in key categories. It is based on sales figures from the PLMA/Circana Unify+ market data portal, available free to PLMA members on plma.com.

The results show that today’s consumers are directing more of their budgets to private label items.

"Overall, the industry is healthier than ever," PLMA President Peggy Davies states in the report. "One of every five food or non-food grocery products sold across the U.S. carries the retailer’s name or own brand and was supplied by a store brand manufacturer."

According to the report, nine out of 10 departments that Circana tracks are showing growth over the year before. The outlier once again is tobacco, which continues to trend downward overall.

Departments with the highest dollar sales growth are Beauty, up 10.5% vs. 2022; General Food, +10%; Beverages, +8.9%; Home Care, +8.7%; Frozen, + 4.4%; and General Merchandise, + 4%. 

Click here for the full report.

About PLMA

The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 4,000 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and its World of Private Label Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. Follow PLMA on plma.com, plmainternational.com, and on social media:

TwitterLinkedIn