Peggy Davies
President
PLMA
Peggy Davies is President of the Private Label Manufacturers Association (PLMA). Peggy was named President of the association in 2020 after joining PLMA in 2016 as Vice President, Association Relations. Prior to that she served on the PLMA Board of Directors for more than 20 years, including the position of Chair in 2003 and 2004.
Her career includes multiple decades of executive experience in the private-label industry, including positions with Daymon Associates, Comstock Michigan Fruit-Agrilink-Birds Eye and McCain Foods USA, Inc.
In 2013, Peggy became the first woman to be inducted into the Private Label Hall of Fame and is a strong advocate for diversity and inclusion in the workplace.
Jennifer (Jen) Linke
Vice President, Association Relations
PLMA
Jen Linke is Vice President, Association Relations for the Private Label Manufacturers Association (PLMA). She brings more than 25 years of private label and brand management experience across the grocery retail, wholesale, and distribution industries.
Jen began her career with ALDI, where she progressed from District Manager to the corporate purchasing team. During her 14-year tenure, she managed a diverse portfolio of food and non-food categories while also overseeing advertising and marketing initiatives.
Continuing her career with Sears/Kmart, Jen managed multiple categories, including stationery, greeting cards, and batteries, while also leading strategic procurement initiatives for Kmart’s grocery and drug businesses. She later joined Federated Group as Vice President of Brand Management, where she was responsible for developing and executing private label brand and category strategies.
In 2021, Jen joined Aramark Correctional Services as Vice President of Retail, overseeing commissary operations and e-commerce. In 2024, she transitioned to Union Supply’s wholesale and distribution business as Vice President of Procurement, where she led supplier relationships, procurement, sourcing, and private brand development.