Welcome to the celebration of the inaugural Store Brands Month, an exciting DTC initiative embraced by retailers and manufacturers across the country. Store Brands Month promotes the quality, value and excellence of store brands to a new cohort of shoppers via increased trial in January and throughout the year. It focuses on the products' positive attributes across all categories in brick-and-mortar and online formats. As ALDI's Dave Rinaldo told us, "Private label is having a moment!"
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From our President

Peggy Davies

Innovation and collaboration were key themes at this year’s Chicago Trade Show which is the power for store brands' growth in 2025.

Innovation extends beyond new product development. It’s about working together to obsessively focus on solving shoppers’ problems through consistent education about the quality and value plus innovation of store brands. 

To quote the President at Aldi, Dave Rinaldo, “the industry has turned a corner.” As we close out 2024 at an all-time high, let’s continue to create compelling value propositions and collaborative growth opportunities to elevate the entire industry in the year ahead.

President | Private Label Manufacturers Association | New York, NY