PLMA's 2023 Trade Show to Hail 'The Store Brands Phenomenon'

The largest event for store brands in North America is set for November 12-14 in Chicago

NEW YORK (April 24, 2023) - At a time when store brands have grown to become a $230 billion industry in the U.S., PLMA has announced a fitting theme for its 2023 Private Label Trade Show: “The Store Brands Phenomenon.”

The show will be held November 12-14 at the Donald E. Stephens Convention Center in Chicago.

"'The Store Brands Phenomenon' theme is appropriate in many ways," said PLMA President Peggy Davies. "Hailed as dynamic, innovative and pervasive, store brands offer boundless opportunities for retailers, manufacturers and trade suppliers."

The growth of store brands has been strong and steady. By the end of 2022, PLMA calculates that annual store brand sales had increased by 40% over a five-year period. Last year's double-digit gains continued through the first quarter of 2023, according to Circana. Sales and dollar and unit market shares are at all-time highs. 

They are the shopper’s best friend, offering innovation, performance and quality. Store brands accounted for nearly one-third of all new sales flowing into U.S. retailing last year.

And there's more to come. Every day, store brand products are moving into new categories, new chains, new channels, and new platforms.

“Store brands are a powerful retailer component that provides important points of differentiation, competitive advantage and builds consumer loyalty," added Davies.

The 2023 Private Label Trade Show will reflect this expansion. PLMA expects that over 1,500 companies will be exhibiting and 5,000 individuals attending.

"For more than 40 years, PLMA has provided supermarkets, supercenters, drug chains, wholesale clubs, dollar and specialty stores, mass merchandisers, importers and exporters, and e-commerce retailers an exclusive venue to discover the latest food and non-food products, ingredients, flavors, fragrances, and packaging,” Davies said.

For more information on "The Store Brands Phenomenon" trade show, contact PLMA at +1 212 972-3131, email info@plma.com or click here for more information.

About PLMA

The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 4,000 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and its World of Private Label Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. Follow PLMA on plma.com, plmainternational.com, Twitter and LinkedIn.

Store Brand Beverage Numbers Deserve a Toast!

Featured in PLMA’s e-Scanner March 25, 2023 newsletter, created by Tom Prendergast, Director, Research Services

Throughout store brands' steady double-digit gains of 2022, which has continued through the first two months of this year, fully 16 of the 17 departments tracked by IRI showed store brand improvement.

One department demonstrated particularly strong sales performance -- Beverages -- a section once considered impenetrable for store brands due to the powerhouse national brands that inhabit it.

But that dominance may be changing. In this extremely competitive department, store brands have been growing at a faster pace than brands for the past 4, 12 and 52 weeks, reported IRI Unify exclusively to PLMA.

The numbers deserve a toast. Total private label beverage sales in 2022 were $12 billion and dollar sales grew by 19.3%. Double digit growth continued into the new year as dollar sales over the past four weeks totaled 18.6%, only a slight dip from the 20% sales growth in the past three months.  

The Beverages department is the third largest of the 17 tracked by IRI when it comes to national brand and store brand dollar sales ($130B) and second largest in unit sales with over 40 billion in sales. 

The largest category in beverages is bottled water. The category has sales of $6.8 billion in 2022 and dollar sales growth of 23.1%. While dollar sales did slow, from 21.3% over 12 weeks to 20.3% in the past four weeks, it remains the largest dollar sales category in the department.

Water is not the only growth category in this department. When you take a closer look at other areas you see while not everyone is showing growth but the ones gaining sales are especially strong.

For instance, carbonated beverages have increased from 15.8%-dollar sales growth last year to 32.4% in February and 28.9% over the past three months. This growth is also reflected in unit sales, as sales for carbonated beverages grew 4% in the past 4 weeks and 1.2% over the past 12 weeks. While unit sales did dip 2.5% last year, like dollar sales, sales of units of carbonated beverages continued to advance.

Two other growing categories over this period were refrigerated tea/coffee and tea bags. Refrigerated tea/coffee grew from 8.2% in dollar sales last year to 10.7% in the past four weeks. Tea bags had even more dramatic results, as dollar sales went from 5% in 2022 to 12.3% in the past three months to 17.5% in the past four weeks.

Other categories also stood out. These include bottled juices (10%), coffee (15.4%) and ready to drink tea/coffee (15.8%); all had double digit growth in 2022. In the past four weeks, while growth has slowed, it remains positive, ranging from 66.8% for ready to drink tea and coffee to 13.9% for coffee and 10.2% for bottled juices.

Unit sales improvements were also striking. Ready to drink tea/coffee saw units rise from 10.4% in 2022 to 84% over the past 3 months and 75.7% in the past 4 weeks. Coffee unit sales were up 2.8% last year but kept most of that growth in the past four weeks with a 2.5%-unit sales growth.

After decades of being a bottom shelf afterthought in a strong national branded department, store brands are evolving to become a presence if not a player in many parts of the huge Beverages sector.

To find out more IRI Unify data is available to all PLMA members and can be found at plma.com where these statistics and sales of 317 categories and 967 subcategories can be found.

PLMA Announces 2023 Private Label Hall of Fame Inductees
HOF logo

NEW YORK (March 23, 2023) - The Private Label Hall of Fame Class of 2023 was inducted last night during PLMA’s Annual Meeting & Leadership Conference in Orlando. 

Presented by PLMA and Store Brands magazine, the Private Label Hall of Fame was created in 2006 to recognize the men and women who have made significant contributions to the growth and development of the global private brand industry.  

This year, the Hall of Fame honors 16 individuals in four categories: Next Gen Private Label Leader, Private Brand Innovator, Private Brand Champion, and Lifetime Achievement. 

“We proudly celebrate the outstanding achievements of these proven leaders and innovators,” said PLMA President Peggy Davies. “Their hard work and dedication are instrumental to the success of the store brands business.” 


Private Label Hall of Fame Class of 2023
 

         Next Gen Private Label Leader: 

  • Anthony Cera III, Own Brands Manager, Perishables, SpartanNash    
  • Colleen Kangas, President, Purcell International      
  • Angela LePore, Senior Manager, Private Brands Product Development, Simmons Pet Food, Inc.    
  • Kristin Provost, Senior Manager, Category Insights, Topco Associates, LLC                 
     
    Private Brand Innovator:
     
  • Alicia Cook, Category Director, Save A Lot                        
  • Casey Creegan, Manager of Merchandising, Love’s Travel Stops        
  • Roger Scommegna, CEO, Flying Blue Imports         
  • Guido Tremolini, President/Co-Owner, G.S. Gelato

    Private Brand Champion: 
  • Shane Brown, Director, Own Brand Sourcing, Giant Eagle, Inc. 
  • Jill Clark, VP, Sales and Marketing, Dutch Gold Honey, Inc. 
  • Andrea Collaro, Senior Director, Owned Brands, Brand Management/Product Development, Walgreens Co. 
  • Kristie Nicolosi, CEO, The Kingswood Company

        Lifetime Achievement: 

  • Brenda Lord, Vice President, Private Brands, CVS Health          
  • Nancy Ragozzino, President, Ragozzino Foods, Inc.         
  • Andy Russick, Vice President, Sales and Marketing, Pacific Coast Producers      
  • Jill Sando, Executive Vice President and Chief Merchandising Officer, Target
     
    “The 16 honorees represent the best of the best from across the world of private label and showcase the depth of talent the industry has to offer,” said Store Brands magazine Executive Editor & Associate Publisher Greg Sleter. “This august group of retailers and suppliers have had a major impact on the private label business and will continue to do so in the years ahead.” 
     
    Profiles on all inductees will be featured in the May/June issue of Store Brands magazine, featured on StoreBrands.com, and posted in a special section of plma.com. 

     
    About PLMA 

    The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 4,000 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and its World of Private Label Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. Follow PLMA on plma.com, plmainternational.com, Twitter and LinkedIn.
"How Private Label Packaging Strategies Influence Shoppers Intent to Purchase"
Key Takeaways from PLMA’s International Trade Show

PLMA is celebrating the success of its annual “World of Private Label” International Trade Show, which ran May 20-21 at the RAI Amsterdam Convention Centre.

More than 32,000 industry professionals from over 120 countries attended the event.

The Show floor featured 3,160 exhibiting companies from 75 countries, covering nine Food Halls and five Non-Food Halls. There were 71 national and regional pavilions representing 41 countries, including new pavilions from Bulgaria, Canada, Morocco, Scotland, and Ukraine.

“It’s encouraging to witness the energy and inspiration shared between retailers and manufacturers as they continue to shape a dynamic private brand community,” said PLMA President Peggy Davies. “These companies are clearly future-ready, serving consumers who are not only price-conscious but increasingly focused on finding real value. This spirit of collaboration and innovation was on full display at this year’s trade show in Amsterdam.”

Products in the spotlight included fresh, frozen, and refrigerated foods; dry groceries; beverages; and non-food categories such as cosmetics, health and beauty, household and kitchenware, garden supplies, housewares and more.

Among the trends on trade show floor:

• Sustainable Claims: 44% overall (49% in Food and 23% in Non-Food)
• Foods that cater to certain dietary needs & lifestyles (e.g. vegan, plant-based, vegetarian, halal, kosher, Free From, including organic options): 55% 
• Vegan, Plant-Based, and Vegetarian: 29% in Food, 8% in Non-Food
• Organic: 34% in Food, 10% in Non-Food

A highlight of the show was the Idea Supermarket, an innovation, trends and new product development area. This section showcased private label ranges from over 60 supermarkets, hypermarkets, discounters, specialty stores, and drugstores worldwide.

Plus, the New Product Expo showcased nearly 400 new products and packaging innovations from exhibitors. This year’s trends included flavored nuts like sour cream onion cashews; sustainable packaging; functional foods like A2 milk; and Asian food items, like trendy onigiri soy wraps in various colors.

Additionally, the area included a display of all retail products that won a 2025 International PLMA Salute to Excellence Award for private label innovation.

January 2026 Is Next National Store Brands Month

Promotional planning is underway for the second annual Store Brands Month in January 2026. Retailers, manufacturers and service providers are developing engaging in-store events and social media content to promote the quality, value and uniqueness of private label products directly to consumers.

The Store Brands Month committee has met to outline strategies. Plus, PLMA hosted an informational webinar and is assisting with promotional ideas, social media content, logos/graphics and more storebrandsmonth.com.

Store Brands Month is a month-long celebration to increase consumer attention to the positive attributes of store brands - including quality, value, consistency, uniqueness and innovation - across all product categories in both brick-and-mortar and online retail formats. The principal goal is to increase shopper trial of and loyalty to store brand foods, beverages and nonfoods.

Plans for Store Brands Month 2026 come after a highly successful inaugural event this past January. Aldi, Albertsons, Associated Wholesale Grocers, Dollar General, K-VA-T, Raley’s, SpartanNash, Topco and Wakefern were among the many retailers, wholesalers and distributors nationwide that supported the campaign through a variety of promotional events, including the use of digital and social media platforms.

Plus, there was strong participation by manufacturers, suppliers and brokers, including Advantage Solutions, AmeriQual, Federated Group, Pacific Coast Producers, Red Gold, Subco Foods and many others.

Christina Fogal, Marketing Manager at Federated Group and a member of the Store Brands Month committee, stressed that partnerships among manufactures, brokers and retailers are the key to building momentum and contributing to the success of the annual event.

“Store Brands Month is a win-win for the industry,” Fogal said during PLMA’s Store Brands Month informational webinar.

For more information, email storebrandsmonth@plma.com.

'Evolving Tariffs' Is Subject of June 5 Webinar

Changing tariff policies will be addressed in a PLMA webinar on June 5 at 12:30 p.m. EST. The complimentary professional development program - part of the PLMALive!'s Lunch and Learn Online Speaker Series - will cover a variety of practical operational changes that can be made today and over time to mitigate the risks of tariff volatility.

Maria Pearman, CPA, Advisory Partner and a Food and Beverage Practice Leader at GHJ - a consultancy specializing in internal accounting processes, financial reviews, budgeting, cash flow forecasting, financial strategy and succession planning - will discuss what can be done today to future-proof businesses from the impacts of tariffs.

Click here to register.

Private Label Industry Prepares for Second Annual Store Brands Month
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Contact: press@plma.com

Private Label Industry Prepares for Second Annual Store Brands Month

National celebration in January highlights the quality, value, and uniqueness of store brand products


NEW YORK (May 15, 2025) - Extensive promotional plans across all retail formats are underway for the second annual national Store Brands Month in January 2026. Retailers, manufacturers and service providers are developing engaging in-store events and social media content to promote the quality, value and uniqueness of private label products directly to consumers.

The Store Brands Month committee has met to outline strategies. Plus, PLMA hosted an informational webinar last week and PLMA is assisting with promotional ideas, social media content, logos/graphics and more at www.storebrandsmonth.com.

Store Brands Month is a month-long celebration to increase consumer attention to the positive attributes of store brands - including quality, value, consistency, uniqueness and innovation - across all product categories in both brick-and-mortar and online retail formats. The principal goal is to increase shopper trial of and loyalty to store brand foods, beverages and nonfoods.

Plans for Store Brands Month 2026 come after an incredibly successful inaugural event this past January. Aldi, Albertsons, Associated Wholesale Grocers, Dollar General, K-VA-T, Raley’s, SpartanNash, Topco and Wakefern were among the many retailers, wholesalers and distributors nationwide that supported the campaign through a variety of promotional events, including the use of digital and social media platforms.

Plus, there was strong participation by manufacturers, suppliers, brokers and others, including Advantage Solutions, AmeriQual, Federated Group, Pacific Coast Producers, Red Gold, Subco Foods and many others.

“The first annual Store Brands Month was a remarkable success with widespread participation, a testament to the spirit of collaboration and creativity that thrives in the private label industry,” said PLMA President Peggy Davies. “We look forward to even greater participation in 2026.”

Christina Fogal, Marketing Manager at Federated Group and a member of the Store Brands Month committee, stressed that manufacturer/broker/retailer partnerships are key to building momentum and contributing to the success of the annual event.

“Store Brands Month is a win-win for the industry,” Fogal said during last week’s Store Brands Month informational webinar.
For more information, email storebrandsmonth@plma.com.

Along with Store Brands Month, PLMA is gearing up for its “Store Brands Marketplace” 2025 Private Label Trade Show, Nov. 16-18 in Chicago. The exhibit floor will be filled with thousands of new and innovative foods, beverages, wine and spirits, ingredients, authentic international foods and nonfoods, refrigerated and frozen foods, sustainable packaging, beauty products, pet products, self-care, baby care, health and wellness, household goods, kitchenware, general merchandise, foodservice products, grab-and-go foods, and much more. Click here for more information about the Show.

About PLMA

The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 4,500 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and its World of Private Label International Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. Follow PLMA on plma.com, plmainternational.com, and on social media:

Twitter#PLMA

Momentum Starts With You
2026 Leadership Conference Headed to Bentonville

PLMA’s 2026 Annual Meeting & Leadership Conference will be held April 15-17 in a familiar Ozarks town with a world-famous resident: Bentonville, Ark., home of Walmart.

The location for 2026 is in keeping with PLMA’s plan to move the event around the country and locate it near major retailer hubs.

The two most recent Leadership conferences were held in San Antonio and Scottsdale. The latter in April drew 167 attendees, including presenters, the highest number of Leadership participants in more than 20 years.

The 2026 edition will again offer concurrent sessions that enable participants to build their own agenda. It will feature dozens of breakout sessions on separate tracks with several main stage presentations by industry experts.

Introduced this year, the new format received high marks from attendees for its wide-ranging subjects and diverse points of view.

Topics to be discussed include opportunities and challenges of product development and sourcing, the latest sales statistics for private label and national brands, consumer and retail trends, marketing, technology, inventory management, among others. The format and retail-centric location promotes business networking and relationship building opportunities throughout the two-day program.

Dubbed the “new capital of cool” by The Wall Street Journal, Bentonville is the birthplace of Walmart and home to its new corporate headquarters. In 2024, the retailer achieved 5% revenue growth year over year, totaling $681 billion with private label penetration at about 25%. Today, 21 Walmart private brands each have more than $1 billion in sales, with five accounting for $5 billion each. The chain offers products in 90 owned brands.