Juan De Paoli, Kroger’s VP of Our Brands, to Speak at PLMA Conference in March

Kroger’s Our Brands VP Juan De Paoli to Speak at PLMA Conference in March

NEW YORK (January 19, 2023) - PLMA today announced that Juan De Paoli, vice president of Our Brands at the Kroger Co., will take the stage at its annual Meeting & Leadership Conference, March 22-24 in Orlando at the Hyatt Regency Grand Cypress.

De Paoli will speak at a breakfast session on Friday, March 24.

“We are pleased to welcome Juan De Paoli to our annual Meeting and Leadership conference,” said PLMA President Peggy Davies. “Juan’s 20-plus years of experience, vision and talent has greatly contributed to consumer engagement with retailers’ own brands.”

De Paoli joined Kroger in 2021. He is responsible for driving Kroger’s private label vision, strategy and program development to deliver long-term growth and enhance the company’s brand equity, strategic positioning, revenue, profit and market value. He also provides leadership to and develops high-performing team members, oversees product development, testing, sourcing, vendor selection and private label marketing programs to minimize cost and maximize sales revenues related to private label products. Prior to Kroger, he served as senior vice president of Private Brands, Ahold Delhaize USA; and spent 12 years at H-E-B in its Own Brand organization. He also served as vice president of Grocery, Frozen, Health & Beauty Care and General Merchandising at Topco Associates. Additionally, he has worked for Oscar Mayer Food Corporation and Procter & Gamble in Venezuela and Mexico.

PLMA's Annual Meeting and Leadership Conference brings together manufacturers, retailers and many others. This annual event focuses on expanding private brand knowledge of the industry in general, as well as for personal and professional development. This year’s theme is “What Does Winning Look Like for Store Brands?”

Additional 2023 speakers include Kevin Ryan of Malachite Strategy and the Culture Matters newsletter; James E. Dillard III, Executive Vice President and President, Consumer Healthcare Americas, Perrigo; Roger Davidson, an industry veteran and leading consultant in the food retail industry; Tim Pollard, Founder & CEO of Oratium; and Julien LeBlanc, Co-Founder and President, Blueprint North America.

Annual association business and voting is also conducted at the meeting. Click here for more information.

About PLMA
The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 4,000 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and its World of Private Label Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. Follow PLMA on plma.com, plmainternational.com, Twitter and LinkedIn.

"How Private Label Packaging Strategies Influence Shoppers Intent to Purchase"
Weighing Store Brands with IRI’s MaryEllen Lynch
PLMA Live Scores Interview with dunnhumby

The latest edition of PLMA Live features an interview with Erich Kahner, Director of Strategy & Insights at dunnhumby and his thoughts on the company’s surprising results of its latest Retailer Preference Index (RPI) survey.

This year’s RPI was unanticipated as Texas retailer H-E-B took over first place from Amazon as U.S. grocery leader. H-E-B had finished second to Amazon in the previous two years. Overall, Amazon dropped to third place as Costco Wholesaler moved up the list to second place.

The other grocers in the top 10 were Wegmans, Sam’s Club, Market Basket and Amazon Fresh. Trader Joe’s finished in the 8th spot, while WinCo Foods was at No. 9 and BJ’s Wholesale Club in 10th place.

In PLMA Live’s interview with Kahner, Carol Angrisani takes a closer look at the report’s findings and what part store brands may have played in the results. You can watch it at www.plmalive.com

'World of Private Label' Show Set for May 23-24

In about three months the global private brand industry will again meet at PLMA’s “World of Private Label” International Trade Show at the RAI Exhibition Centre, Amsterdam, May 23-24.

Some 25,000 professionals from more than 120 countries are expected to participate. Exhibitors will be joined by retailers, wholesalers, importers, and others, to examine products, strengthen partnerships, identify innovation in business practices and plan for profitable store brand growth.

Products on display will include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares & DIY. The show will also present more than 2,500 exhibiting companies including 50 national and regional pavilions.

For more than 35 years, PLMA’s annual “World of Private Label” International Trade Show has brought retailers and manufacturers together to help them find new products, make new contacts, and discover new ideas that will help their private label programs succeed and grow.

In the past year, private label has increased its position throughout nearly all national markets. The future looks to be bright for store brands as retailers expand internationally and take a larger role in marketing themselves and the products that they sell.

For more information, click here.

 

Kroger Store Brands Chief to Speak at PLMA’s March Conference

Juan De Paoli, vice president of Our Brands at the Kroger Co., will take the stage at PLMA’s Annual Meeting & Leadership Conference, March 22-24 in Orlando at the Hyatt Regency Grand Cypress.

De Paoli will speak at a breakfast session on Friday, March 24.

“We are pleased to welcome Juan De Paoli to our annual Meeting and Leadership conference,” said PLMA President Peggy Davies. “Juan’s 20-plus years of experience, vision and talent has greatly contributed to consumer engagement with retailers’ own brands.”

De Paoli joined Kroger in 2021 and he is responsible for driving Kroger’s private label vision, strategy, and program development to deliver long-term growth and enhance the company’s brand equity, strategic positioning, revenue, profit, and market value.

He also provides leadership to and develops high-performing team members, oversees product development, testing, sourcing, vendor selection and private label marketing programs related to private label products. Prior to Kroger, he served as senior vice president of Private Brands, Ahold Delhaize USA; and spent 12 years at H-E-B in its Own Brand organization.

The theme of this year’s PLMA's Annual Meeting and Leadership Conference is “What Does Winning Look Like for Store Brands?”

Other speakers at PLMA’s 2023 Annual Meeting & Leadership Conference include Kevin Ryan of Malachite Strategy and the Culture Matters newsletter; James E. Dillard III, Executive Vice President and President, Consumer Healthcare Americas, Perrigo; Roger Davidson, an industry veteran and leading consultant in the food retail industry; Tim Pollard, Founder & CEO of Oratium; and Julien LeBlanc, Co-Founder and President, Blueprint North America.

The conference brings together manufacturers, retailers, and many others and focuses on expanding private brand knowledge of the industry in general, as well as for personal and professional development.

To register for the conference please click here or for additional information, contact Carleen Foster at conferences@plma.com

 

Board Leaders Express Strong Optimism on Sales During Annual Roundtable

"Product Quality" Ensures Continued Store Brands Growth
PLMA Board Leaders Express Strong Optimism During Annual Roundtable

The improved quality of store brands over the last decade ensures that economy-driven new purchasers of the products are likely to stick with them even when better times return, said two PLMA board leaders during the trade association's annual look ahead roundtable.

The panelists, Doug Bausch, VP of sales and marketing at OTC pharmaceuticals manufacturer LNK International, Inc., and current chairman of PLMA’s board of directors; and Clay Dockery, VP of corporate brands at Massimo Zanetti Beverage USA, a former chairman who serves as ex-officio, kicked off the discussion with strong optimism about future store brand sales and pointing to product quality as the key.

"The sweet spot for store brands is quality and with that will follow significant sales," declared Bausch.

While positive in the wake of record sales in 2022, both long-time industry executives also warned that store brands are underdeveloped in e-commerce platforms where national brands have a leg up when it comes to the most favorable product placement and presentation. “It is critically important for us to work together as an industry to find solutions to overcome this slow start,” offered Dockery.

Educating the consumer and highlighting store brand quality that is equal or better than comparable national brands while demonstrating price comparisons is essential to leveling the playing field, explained Bausch. He added top of page searches that include the store’s own brand next to national brands could also increase awareness among online shoppers.

Dockery said, "We are losing consumers on the first sale, since E-shoppers favor speed over price and gravitate to familiar brands without considering the price benefit of store brands." As an example, he pointed out that in a short time the coffee category has become dominated by online subscription services.

With work-from-home now the norm, the panelists’ suggested that chains have an opportunity with “a very captive audience” to reach consumers who are spending more time online and not rushing through the retail environment and selecting a product largely because of habit or packaging appeal and time constraints.

The roundtable was moderated by Peggy Davies, PLMA president, and appeared on the association's PLMALive! news and information website. To view the 2023 Year-Ahead Panel, please click here.

 

Managing and Growing Private Brand Sales on Existing Business
Private Label Hall of Fame Receives Submissions

Store Brands magazine, in conjunction with PLMA, has begun its process of finalizing nominations for the Private Label Hall of Fame. Submission of nominations will end on January 31 and you can submit a nomination by clicking here.

The Hall of Fame will feature honorees in four categories. They are Lifetime Achievement, Private Brand Champion, Private Brand Innovator, and Next Generation Private Label Leader. Each of the categories has its own unique set of criteria as PLMA and Store Brands look to honor leaders who have spent their careers developing new initiatives and helping to drive the private label industry forward.

Voting on the nominees submitted by readers will take place in early February and new inductees to the Hall of Fame for 2023 will be announced and profiled in the March issue of Store Brands Magazine. The inductees will also be recognized at the Hall of Fame reception at PLMA's 2023 Annual Meeting and Leadership Conference in Orlando, Florida on March 22.

The inductees will join the 72 members who have been inducted since the launch of the Hall of Fame in 2006. For the first time last year there was only one inductee with the induction of Brian Sharoff, who served as PLMA President from 1981 until his death in 2020.