PLMA's Peggy Davies Receives Diversity Award

PLMA President Peggy Davies has received the inaugural Diversity, Equity & Inclusion (DEI) award from Women Impacting Storebrand Excellence™ (WISE).

Presented Nov. 4 at the WISE Virtual Annual Meeting, the award recognizes Davies for the many ways she has promoted diversity in the store brand industry. 

Among many other contributions, Davies served as the first female chairperson of PLMA; and, in her former role as PLMA’s VP of Association Relations, created PLMA’s University Outreach program to introduce college students to the store brand industry. Davies founded WISE in 2012 and served as WISE Board Chair prior to being named PLMA president in 2020.

“Peggy is a 40-year veteran in this industry,” WISE Board Chair Jen Linke said during the award announcement. “That is something to be proud of.” 

PLMA Partners with IRI to Provide Members with Exclusive Store Brand Market Data



NEW YORK (November 4, 2021) - The Private Label Manufacturers Association, the trade association representing the $200 billion U.S. store brand industry, today announced that in collaboration with IRI, PLMA members now have access to near real-time customized market data.

Utilizing IRI’s dynamic, user-friendly Unify data visualization platform, PLMA members and retailers can access store brand category, aisle and department performance across multiple time periods, measures and product selection. Refreshed monthly, the sales data cover numerous channels - including food, drug, mass merchandisers, military, dollar, club and convenience stores – across 317 categories and 967 sub-categories.

“Our partnership with IRI enables PLMA members and retailers to get customized sales data quickly and securely,” said PLMA President Peggy Davies. “We’re excited to offer this as another value-added benefit to help PLMA members drive sustainable profitable growth.”

The complimentary service is available to members and retailers on It provides access to market data and analysis tools that are typically accessible only to organizations with large research budgets.

Unify features an interactive, highly graphic interface to help users better understand market performance and how their businesses can compete. It also includes a bookmarking feature, help desk and other user-friendly tools.


About PLMA: The Private Label Manufacturers Association is a non-profit organization founded in 1979 to promote store brands. It is the only trade group of its kind, representing 4,500 member companies in more than 75 countries. In addition to annual, industry-defining trade shows in Chicago and Amsterdam, PLMA offers its members conferences, executive education, professional development, market research, category and channel sales data, consumer surveys, and publications. Follow PLMA on Twitter and LinkedIn.

About IRI: IRI, with more than 5,000 clients world-wide, is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, and financial services and media companies grow their businesses.

PLMA Prepares for Amsterdam Trade Show

PLMA’s “World of Private Label” trade show, December 14-15 is ready to go.

Held at the RAI Amsterdam, this year’s show will feature more than 1,700 private label manufacturers from 65 countries who have registered as exhibitors for the show. By the time the doors open, PLMA expects to welcome nearly 2,000 exhibitors, including 45 national and regional pavilions from 30 countries.

The theme of the event is “Back to Business,” a nod to the industry’s emergence from the pandemic. The show will also feature the New Product Expo and PLMA’s winners of its International Salute to Excellence program.

PLMA will continue to focus on ensuring the trade show is as safe as possible, including extra-wide aisles and additional health and safety measures.

“I encourage all retailers, wholesalers and manufacturers to come to Amsterdam to reconnect with their international industry colleagues,” PLMA President Peggy Davies said. “PLMA is ready, excited and eager to welcome back the private label industry to its annual trade show.”

For more information about the show, please visit

Peggy Davies Wins Diversity Award from WISE

Peggy Davies, the president of PLMA and the founder of Women Impacting Storebrand Excellence or WISE has won WISE’s inaugural Diversity, Equity & Inclusion Award.

Davies was recognized as a pioneer and trailblazer in the industry by spearheading the creation of WISE and launching PLMA’s University Outreach program in 2017 which brings undergraduate students from universities across the country who want to learn about the private label industry to the PLMA show. The award was presented during the WISE virtual annual meeting.

WISE’s board chair Jen Linke of Federated Group also credited Davies with bringing women together from across the industry and forming the basis of WISE. Nine others also received WISE’s annual Top Women in Store Brands award, and the winners were featured in the latest issue of Store Brands magazine.

Private Label Executive Education

PLMA’s annual Executive Education Programme, in conjunction with Nyenrode University, was held 26-27 October. Now in its 20th year, it continues to provide professional education to all players in the private label business. The curriculum is a blend of new and familiar topics, and teachers are drawn from university ranks as well as from all facets of industry. It was the second time the session was provided online.

The programme was attended by retailers and manufacturers from over 30 countries. It began with a session on how to develop a strong private label strategy, a simple objective but one that is a necessity for any retailer who seeks to build or enhance their own brand programme.

Another course gave students insights into the choices companies need to make in the level and direction of product innovation in order to turn their private labels into powerhouse brands. There was also a lively panel discussion among retailers and manufacturers on a wide range of today’s challenges -- including cost and price inflation and supply chain constraints -- and how a crisis can actually bring about the best innovations. The panel concluded that the strongest partnerships are the ones that evolve from transactional to cross-company collaborative relationships.

In addition, students learned about the challenges and opportunities brought about by the rise of e-commerce, which is bringing with it a host of new players, different marketing rules and new approaches to profit calculation.

A course on generational marketing revealed how consumers’ preferences and behavior are influenced by what they have experienced in their past. Tapping into that personal history is a key for any marketer in the grocery space. An interactive scenario planning workshop demonstrated how important long-term thinking is when dealing with uncertainties and preparing for the future.

The Private Label Event of the Year

Manufacturers and retailers are gearing up for PLMA’s “World of Private Label” International Trade Show to be held on 14 and 15 December at the RAI Exhibition Centre in Amsterdam.

More than 1800 exhibitors will be present. Retailers from 80 countries have signed up and can't wait to discover new products that will enhance their private label programmes.

A.S. Watson, Action, Albert Heijn, Aldi, Alfa Beta Vassilopoulos, Auchan, Axfood, Billa, Carrefour, Colruyt, Coop, Costco, Dagrofa, Dia, Rossmann, Leclerc, Edeka, Etos, Eurospin, Carrefour, Hema, Jeronimo Martins, Jumbo, Kesko, Lidl, Marks and Spencer, Maxima, MD, Mercadona, Metro, Musgrave, Norma, Penny Markt, Real, Rema, Rewe, Salling group, Sligro, Sonae, Spar, Unil, United Nordic, Waitrose, Walgreens, Morrisons and X5 are among the many retailers that have registered to attend the show.

“Retailers are eager to get inspired and meet suppliers again in person. Seeing, tasting, smelling and feeling the new products is exactly what happens on a trade show floor” says PLMA President Peggy Davies. “All players, including the new quick commerce companies, should attend this unique global private label trade show.”

Registration to attend the show is open via this link.

The FDA’s Nutrition Initiatives

Dr. Claudine Kavanaugh, Director of the FDA’s Office of Nutrition and Food Labeling, Center for Food Safety and Applied Nutrition, spoke at PLMA’s Washington Conference on Oct. 7 about the FDA's nutrition initiatives, including lowering the sodium content in food, reducing exposure to toxic elements, updating "healthy" product claims and adding sesame to the allergen list.

PLMA’S Washington Conference Addresses Critical Issues

PLMA’s Washington Conference in early October addressed key issues impacting retailers and manufacturers alike. Supply chain problems, an update on FDA labeling, and the SNAP program were some of the topics addressed at the event, which again was held virtually and moderated by Erik Winborn, founder of Winborn Solutions.

Dr. Claudine Kavanaugh, director of the FDA’s Office of Nutrition and Food Labeling, told how the agency is looking to improve healthier eating and awareness through labeling. Areas of focus include reducing sodium intake, labels on food allergies, foods derived from cultured animal cells and labels for plant-based milk alternatives.

The conference also examined the $85 billion SNAP program and how it could play a significant role for private brand sales. Laura Griffin, the Department of Agriculture’s senior policy advisor for SNAP, provided an overview. PLMA recently released a report on the potential for increased purchase of store brands given their popularity with SNAP participants. She said the department is doing more to educate shoppers about healthier eating and retailers could weigh in by highlighting eligible healthy store brand products in-store.

Jonathan Gold, VP of supply chain and customs policy, National Retail Foundation, discussed supply chain infrastructure requirements and how shortages of truck drivers and empty shipping containers have disrupted the flow of all types of products.

Other presenters were Ryan Lizza, White House reporter and editor at Politico; Ed Goeas, president and CEO of The Tarrance Group; Stevan Mitchell, director of the Office of Intellectual Property Rights, Department of Commerce International Trade Administration, and Anthony Quinn, chief of standards, Department of Commerce International Trade Administration.

PLMA’s next Washington Conference will be held in-person Sept. 19-21, 2022, at the Hyatt Regency on Capitol Hill.

PLMA’s Online Executive Education Programme 2021

Executive Education Programme, presented in conjunction with Nyenrode Business Universiteit, will be held online on 26-27 October 2021. The programme is devoted to operational aspects, challenges, and opportunities of the private label industry.

Manufacturers and retailers will be provided with the opportunity to build their private label knowledge by attending lectures and interactive sessions on a variety of subjects. The curriculum covers what executives need to know about private label strategy, manufacturer-retailer relations, new product development, consumer trends, marketing and e-commerce, among other important issues.

To request more information, click here.

PLMA’s “World of Private Label” International Trade Show, 14 and 15 December in Amsterdam

Preparations are well on their way for PLMA’s 2021 “World of Private Label” International Trade Show, to be held 14-15 December at the RAI Exhibition Centre in Amsterdam. More than 1,800 private label manufacturers have already registered and that means that PLMA is on schedule for welcoming nearly 2,000 exhibitors this year. Including 45 national and regional pavilions, food as well as non-food.

More than 600 of this year’s exhibitors did not participate in the 2019 “World of Private Label” so there will be plenty of ‘new’ to explore this December: new products, new trends, new ideas and new suppliers. A unique opportunity, after nearly 2½ years.

For more details on this year’s show, including on health & safety measures, click here.