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Step Into the ‘Store Brands Marketplace’ at PLMA’s 2025 Private Label Trade Show
Registration is open for PLMA’s Annual Private Label Trade Show, Nov. 16-18, Chicago
NEW YORK (July 17, 2025) - Registration is open for PLMA’s 2025 “Store Brands Marketplace” Private Label Trade Show, Nov. 16-18 at the Donald E. Stephens Convention Center in Chicago.
CLICK HERE or visit plma.com for information about the Show.
The Show is set to be the largest event of its kind, bringing together thousands of innovative store brand products and solutions under one roof. From food and beverages to health, beauty, and household goods, the Show spans a wide range of categories - including wine & spirits, refrigerated and frozen foods, sustainable packaging, functional beverages, self-care and wellness, snack items, baby products, pet care, kitchenware, convenience foods and grab-and-go items, and much more.
Some 2,000 exhibitors from 65 countries are expected to participate, making this a must-attend event for anyone involved in the private label industry.
This year’s theme - “Store Brands Marketplace” - reflects an industry that is increasingly collaborative, innovative, and global.
“The Private Label Trade Show will be an incredible hub of new products, ideas, innovation and connections,” said PLMA President Peggy Davies. “This is the premier event for the private label industry, uniting professionals from across the U.S. and around the globe to shape the future of store brands.”
The Show draws a broad range of retail formats, including major supermarkets, supercenters, drug chains, wholesale clubs, dollar stores, specialty stores, mass merchandisers, online retailers, and convenience stores/travel stops.
The well-organized exhibition is divided into separate halls for food and beverage, and home and health. Exhibitors will showcase products with multi-generational appeal, such as sustainable packaging for Gen Z, functional beverages for Baby Boomers, ethnic-inspired offerings, as well as vegan, organic, and specialty products.
Attendees can gain high-value insights on vital industry developments during Sunday’s opening seminars, Monday’s keynote breakfast, and a retail trends breakfast that kicks off on the second day of the Show on Tuesday.
What’s more, attendees can experience product and packaging innovations first-hand by visiting the valuable on-site displays:
- PLMA’s Idea Supermarket®, featuring the latest product and packaging trends from around the globe.
- New Product Expo, a showcase of select product and packaging innovations from companies exhibiting at the show.
- PLMA's 2025 Salute to Excellence Award® Winners, an exhibit of retailer food and non-food product innovations chosen as best private label product in their categories by industry and consumer judges.
To make the most of their time at the event, attendees can use the mobile-friendly Show Navigator - an essential tool offering an interactive map, a detailed exhibitor listing, information on PLMA's New Product Expo, Idea Supermarket and much more.
“Store Brands Marketplace” reflects an industry coming together to engage in mutually beneficial commerce; discover new store brand products, packaging, and marketing concepts; learn from industry experts; and attend valuable networking events.
About PLMA
The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 5,200 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and World of Private Label International Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. An advocate for the industry, PLMA created Store Brands Month, a nationwide collaboration of retailers, wholesalers, and private label suppliers, promoting store brand products to the country's grocery shoppers. The month-long event focuses on increasing consumer attention to the quality, value and innovation of store brand products across all categories within brick and mortar and online retail formats. For more information, visit plma.com, plmainternational.com, and follow PLMA:
