OCTOBER 9
Emily Detwiler is Vice President of Private Brands for Associated Wholesale Grocers (AWG) where she has led the Private Brands team since 2023 and is responsible for product development, sourcing, supplier management, branding, marketing and communication. Emily and her team partner closely with the Field Selling teams building the $1.6 Billion AWG Brands portfolio of products.
Emily began her career with AWG in 2022 as Executive Director of Category Management Execution where she led the category initiatives strategy and execution, space management and shelf merchandising programs, as well as the further development of the AWG Partner Gateway (APG).
She has more than 22 years of leadership, brand strategy and marketing expertise in CPG and agency sides of national and private brands in grocery and perishables. Emily has held private brand positions with Daymon, national and regional grocery chains and wholesalers including Hy-Vee, Ahold, Southeastern Grocers, SpartanNash, Raley’s, Meijer, among others.