Grocery shopper households are addressing rising food costs by more at-home eating (39%), purchasing store brand items (36%), and buying in bulk (32%), according to new research conducted by agriculture insights and research firm Stratovation Group and food and agriculture communications agency Inspire.
More than half of respondents agree strongly that increases in food prices have affected how they buy food, either at grocery stores or restaurants.
Among other results:
- Nearly half of respondents try to make food last longer by stretching food into multiple meals
- About three-quarters of those surveyed have used their local grocery store's food pickup and food delivery services
- About 7 in 10 say they have used a third-party grocery app
Despite shifting toward more at-home meals to combat rising food costs, respondents indicated they are still dining out and using restaurant delivery.
• About half of those surveyed eat at a restaurant once a week or twice a month
• About 8 in 10 say they order restaurant delivery at least once each month
• DoorDash (64%) and UberEATS (47%) are the most frequently used restaurant delivery services