“This brand was created with busy parents in mind. The hope is that you find joy in mixing and matching items to create something uniquely yours.”
• Erin Wisecup, category director at Midwest grocer Fareway, said about the launch of Truly Yours, which includes truffles, mini pies and sandwich cookies. Future products include snack mixes, wheat berry bread, organic pasture raised eggs, trail mixes, pasta meal kits, pasta and salad kits.