Lori T. Latta, from the 90s to the present, she’s combined roles as world-traveler/ sourcing-agent, chef, advocate, food scientist and nutritionist, studying artisanal producers, street stalls farmers' markets, supermarkets, restaurants and more – and translating what she finds into products under Trader Joe’s brands.Trader Joe’s unique approach to sourcing and product development remains a hallmark of the chain’s astonishing store brands success. She once remarked to a member of the press: "When I do products, I'm not iffy about them," no one embodies its principles more than Lori Latta.