Prem Virmani

Cott Beverages
Inducted 2018

Prem Virmani, a private label pioneer and industry great achiever, captain and leader. As Senior Vice President of Science and Research for Cott Beverages, Prem served mostly out of the spotlight. But ensuring that flavor profiles for Cott products in their private brands portfolio could compete up against the biggest and best-known national brands, he was nevertheless a driving force in the company’s success.