| Week 1: Introduction to Building Strategic Retailer Partnerships |
- Objective: Establish rapport, clarify expectations, and set individual and group goals of the cohort
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| Week 2: Mapping the Retailer Buying Journey |
- Objective: To understand and anticipate the phases and steps in both the buying and decision-making journey
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| Week 3: Influential Communication |
- Objective: Developing and delivering effective presentations that influence and guide the audience to intended conclusions, commitments and actions
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| Week 4: Build Trust and Credibility |
- Objective: Creating a foundation of mutual trust, reliability, and respect, ensuring that key stakeholders perceive both you and your organization as dependable, authentic, and capable.
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| Week 5: Strategic Category Planning |
- Objective: Formulating a comprehensive, data-driven category roadmap that aligns with category objectives, effectively captures market share, and addresses the demands and trends of consumers.
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| Week 6: Leveraging Data and Insights in Private Brands |
- Objective: Understanding the use of data analytics, market research, and consumer insights to drive decision-making, improve product offerings, and enhance the overall value proposition.
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| Week 7: Tailored Solutions and Innovation |
- Objective: How to enhance the retailer's brand identity, increase profitability, and meet consumer demands through bespoke private-label products that align with the retailer's target audience, market trends, and operational capabilities.
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| Week 8: Navigating Complex Negotiations |
- Objective: How to navigate complex negotiations to forge agreements that bring significant benefits to both suppliers and retailers.
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| Week 9: Driving Retailer Engagement and Loyalty |
- Objective: Effective strategies to boost engagement to fortify retailer loyalty, ensuring sustainable business growth for all involved.
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| Week 10: Overcoming Objections and Managing Resistance |
- Objective: Effectively and intentionally anticipating potential objections and resistance to enable quicker decision-making, reduce friction, build trust, and solidly long-term relationships.
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| Week 11: Scaling Retail Landscape for Long-Term Growth |
- Objective: Building a scalable and adaptable business model that supports steady expansion without compromising profitability.
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| Week 12: Final Review and Implementation Planning |
- Objective: Application of learned skills and behaviors to build long-term, mutually beneficial relationships while maintaining cost-efficiency, innovation, and scalability.
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