RETAIL TRENDS BREAKFAST
HYATT REGENCY O’HARE
TUESDAY, NOVEMBER 18 – 8:00 AM
Hunter Thurman, Founder and President of Alpha-Diver, the highly regarded, behavioral science market research firm, will explain why private label success is no longer just about saving consumers money. Fortune 500s turn to him when they need to know not just what consumers do, but why.
Built on proprietary behavioral science and AI-amplified shopper data, Thurman will uncover the unexpected psychological forces reshaping the retail world—from early adopters treating private label as discovery platforms to value-driven caretakers seeking emotional reassurance in every purchase.
His Retail Trends Breakfast presentation will challenge legacy assumptions and give marketers a concrete playbook for the new brand and retail reality. Blending psychology, neuroscience, and AI-powered data, Hunter will decode the hidden forces driving shopper behavior – translating human instinct into bold strategy and bottom-line growth.