Private Label’s Moment: Unlocking Growth and Innovation in the Beauty & Personal Care Market - October 2
Amid ongoing economic uncertainty and rising prices, private label brands have a significant opportunity to capture the loyalty of U.S. beauty and personal care consumers. With 59% of shoppers agreeing that store brand products are just as good as name brands and 61% open to shopping private label in the future, the appeal of affordable alternatives that do not compromise on quality is clear.
Anna Keller
Analyst, US Beauty and Personal Care
Mintel
Anna Keller is Analyst on Mintel’s US Beauty and Personal Care team with a strong background in the skincare industry translating trends and technologies into new products. Prior to her time with Mintel, an independent market research firm covering more than 270 consumer goods categories and consumer insights across four continents, Anna has extensive experience with a contract manufacturer where she worked across departments to drive product development.
While Anna focuses on the beauty and personal care space in her professional career, sustainability, eco-minded innovation, and environmental policy have long been passions of hers.