PLMA Announces 2025 Private Label Trade Show Theme: “Store Brands Marketplace”

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Contact: press@plma.com
PLMA Announces 2025 Private Label Trade Show Theme:
“Store Brands Marketplace”
NEW YORK (March 4, 2025) - PLMA has announced “Store Brands Marketplace” as the 2025 theme for its Annual Private Label Trade Show, Nov. 16-18 at Donald E. Stephens Convention Center in Chicago.
The announcement comes at a time of record-setting sales results for the store brands industry. In 2024, store brand sales reached $271 billion, an increase of $9 billion from 2023, setting new records in both units and dollars, according to PLMA's 2025 Private Label Report.
The exhibit floor will be filled with thousands of the latest products, including food, beverages, wine and spirits, ingredients, authentic international foods and nonfoods, refrigerated and frozen foods, foodservice items, sustainable packaging, snack foods, beauty and cosmetic products, pet products, self-care, baby care, health and wellness, household goods, kitchenware, general merchandise, convenience foods and grab-and-go items and much more.
“Whether attendees are looking for private label food, beverages or nonfoods, the Annual Private label Trade Show is the place to see the newest products and latest trends,” said PLMA President Peggy Davies. “It’s the ultimate ‘Store Brands Marketplace.’”
Every year, the Show brings together industry professionals representing all store formats, including major supermarkets, supercenters, drug chains, wholesale clubs, dollar stores, specialty stores, mass merchandisers, importers and exporters, e-commerce retailers, and convenience stores/travel stops.
Last year, the sold-out Show floor was filled with 1,821 exhibitors from 60 countries, including 700 first-time exhibitors. In all, some 14,000 retailers, visitors, exhibitors, and others from the store brand and retail industries attended the event.
Top-tier manufacturers showcase products with multi-generational appeal, such as sustainable packaging for Gen Z, functional beverages for Baby Boomers, ethnic-inspired offerings, as well as vegan, organic, and specialty products.
In addition to the well-organized exhibit hall, attendees will have access to valuable insights through opening seminars, a keynote breakfast on both show days, networking events, and informational on-site displays, including:
- PLMA’s Idea Supermarket®, featuring the latest product and packaging trends from around the globe.
- New Product Expo, a showcase of select product and packaging innovations from companies exhibiting at the show.
- PLMA 2025 Salute to Excellence Awards®, a display of retailer food and non-food product innovations chosen best private label product in their categories by industry and consumer judges.
Click here for more information.
About PLMA
The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 4,500 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and its World of Private Label International Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. Follow PLMA on plma.com, plmainternational.com, and on social media:
PLMA Announces New Format, Expert Speakers for its Annual Meeting & Leadership Conference, April 2-4

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Contact: press@plma.com
More flexible sessions - Wide range of industry topics - Jack Sinclair, CEO, Sprouts, headlines list of two dozen top-tier speakers
NEW YORK (February 11, 2025) - As part of its strategic objective focused on delivering high-impact events, PLMA has announced a new format for its 2025 Annual Meeting & Leadership Conference, April 2-4 at the Mountain Shadows Resort in Scottsdale, Ariz.
Themed “Private Brands: Spirit of the Past, Force for the Future,” the two-day conference unites manufacturers, retailers, and others to discuss trends in private brands and retailing.
Attendees will have a completely new experience compared to previous conferences. Sessions will be more flexible and interactive.
Plus, the speaker lineup is more powerful than ever. Jack Sinclair, CEO, Sprouts, tops the list of two dozen industry leaders with in-depth knowledge of industry challenges and opportunities. All speakers will present engaging content and fresh, unique perspectives on key topics facing food and nonfood categories.
Among the trending topics on the agenda:
- “Turning Private Labels into Powerhouse Brands.”
- “Accelerating Innovation for Private Brands.”
- “Adapting to a Changing Consumer Landscape.”
Plus, one of the riveting panel discussions will examine the impact of GLP-1 medicine - and ways to seize store brand opportunities.
“PLMA is thrilled to announce the new format and dynamic speaker lineup,” said PLMA President Peggy Davies. “We look forward to welcoming some of the top minds in business who will address impactful topics to educate and inspire attendees.”
The broad set of speakers includes:
- Jack Sinclair, CEO, Sprouts Farmers Market, for a Fireside Chat.
- Maria Arand, Director, Office of the Customer Team, 84.51° and Kroger, “Private Brand & Consumer Behavior: Adapting to a Changing Consumer Landscape."
- Burt P. Flickinger III, Managing Director, Strategic Resource Group, “Saving America: Private Brands Helping Retailers, Consumers, and Farmers.”
- Rachel Dalton, Head of Retail Insights North America, Kantar, “Accelerating Innovation for Private Label Brands.”
- Angus McQuat, Partner, McKinsey, “Turning Private Labels into Powerhouse Brands.”
- Neil Saunders, President, Retail GlobalData, “Innovation and Trends in Private Label.”
- Sally Lyons Wyatt, Global EVP & Chief Advisor, Consumer Goods & Foodservice Insights, Circana, “From Growth to Transformation: The U.S. Private Brand Opportunity.”
- Thomas Bailey, Executive Director, Consumer Foods, RaboResearch Food & Agribusiness, “The Perfect Storm (for private label growth).”
Along with addressing pertinent industry topics, the event is when the Class of 2025 is inducted into the Private Label Hall of Fame. This is a special time to honor those who have made significant contributions to the growth and development of the global private label industry.
Click here to register and view the full agenda.
About PLMA
The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 4,500 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and its World of Private Label International Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. Follow PLMA on plma.com, plmainternational.com, and on social media:
Nominations Are Open for the 2025 Private Label Hall of Fame

NEW YORK (January 21, 2025) - PLMA has announced that nominations are now being accepted for the Private Label Hall of Fame, Class of 2025.
The nomination period will be open until February 7 at plma.com. Click here to nominate a candidate.
Presented by PLMA and Store Brands, the prestigious Hall of Fame was created by PLMA in 2006 to honor and celebrate distinguished members of the private label industry for their achievements and contributions.
“We look forward to receiving nominations for the Private Label Hall of Fame, Class of 2025,” said PLMA President Peggy Davies. “If you know someone who should be recognized for their time, talent and accomplishments, now is the time to submit a ballot."
Individuals will be recognized in four categories: Lifetime Achievement, Private Brand Champion, Private Brand Innovator, and Next Gen Private Label Leader.
Eligible candidates include retailers, wholesalers, manufacturers, the trade press, market researchers, consultants and others who have contributed to the growth and development of the private label industry.
The Hall of Fame currently has more than 100 inductees. Nominees selected for the Class of 2025 will be notified by the end of February and inducted at PLMA’s Annual Meeting & Leadership Conference in Scottsdale in April.
Profiles on all inductees will be featured on StoreBrands.com, and posted in the Hall of Fame section of plma.com.
About PLMA
The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 4,500 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and its World of Private Label International Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. Follow PLMA on plma.com, plmainternational.com, and on social media:
Private Label Sales Rose 3.9% in 2024 to Record $271 Billion

FOR IMMEDIATE RELEASE
Contact: press@plma.com
Private Label Sales Rose 3.9% in 2024 to Record $271 Billion
NEW YORK (January 16, 2025) - Sales of store brands increased $9 billion to a record $271 billion last year compared to 2023, according to PLMA’s latest Circana Unify+ data.
This represents a 3.9% rise in dollar sales in all outlets from Jan. 8 to Dec. 29, 2024, versus the same period in 2023. Private label growth outpaced national brands, which grew 1% in dollar sales.
Sales of store brands hit a record high last year,” said PLMA President Peggy Davies. “The quality, value and innovation that store brands provide can’t be beat.”
Over the past four years, annual store brand dollar sales have increased by over $51 billion, a 23.6% gain. In addition, since 2021, store brand unit sales rose 2.3%, while national brands fell 6.8%.
All 10 food and nonedible departments that Circana tracks showed store brand dollar growth over the year before. Refrigerated (+7.5%), General Food (+4.3%) and Beverages (+4%) had some of the highest growth. In unit sales growth, the top departments were Beverages (+3.5%), Pet Care (+3.5%) and Home Care (+3.3%).
More detailed insights and information, including top category sales and monthly trends, will be revealed in PLMA’s 2025 Private Label Report, which will be released in February.
The news of the record $271 billion in store brand sales comes during the January debut of Store Brands Month, which salutes the availability and quality of store brands across all retail channels.
About PLMA
The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 4,500 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and its World of Private Label International Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. Follow PLMA on plma.com, plmainternational.com, and on social media: