Zero Waste e-Grocer Pieter Pot Eyes Expansion

Dutch fully circular e-grocer Pieter Pot has received a €9 million investment boost to expand its service across Europe. The company runs a zero waste, circular economy grocery delivery service. Customers order online and get their groceries delivered in reusable jars for which they get charged a deposit. With the next order, the driver collects the empty jars and deposits are credited back to their account. The jars are reused at least forty times.

The retailer is making the supply chain circular, too. It sources in bulk, for example, olive oil, which it receives in a tank of 1,000 litres, and it’s returned to the producer to get refilled.

The company was founded in Rotterdam in 2019 and is now active across the Netherlands and parts of Belgium. The fresh funding will enable it to expand into new geographies like the UK, France, Germany and Scandinavia soon.